No Cover Image

Book 373 views

Principles of Marketing (European Edition)

Philip Kotler, Gary Armstrong, Lloyd C Harris, Nigel Piercy

6

Swansea University Author: Nigel Piercy

Published in: 6
Published: Harlow Pearson Education Ltd 2013
URI: https://cronfa.swan.ac.uk/Record/cronfa15848
Tags: Add Tag
No Tags, Be the first to tag this record!
first_indexed 2013-09-26T11:45:17Z
last_indexed 2018-02-09T04:48:01Z
id cronfa15848
recordtype SURis
fullrecord <?xml version="1.0"?><rfc1807><datestamp>2013-09-19T10:10:23.4950243</datestamp><bib-version>v2</bib-version><id>15848</id><entry>2013-09-10</entry><title>Principles of Marketing (European Edition)</title><swanseaauthors><author><sid>df21aa7b844f3fd66857825544318e97</sid><ORCID/><firstname>Nigel</firstname><surname>Piercy</surname><name>Nigel Piercy</name><active>true</active><ethesisStudent>false</ethesisStudent></author></swanseaauthors><date>2013-09-10</date><deptcode>BBU</deptcode><abstract/><type>Book</type><journal>6</journal><volume></volume><journalNumber></journalNumber><paginationStart/><paginationEnd/><publisher>Pearson Education Ltd</publisher><placeOfPublication>Harlow</placeOfPublication><issnPrint/><issnElectronic/><keywords/><publishedDay>31</publishedDay><publishedMonth>12</publishedMonth><publishedYear>2013</publishedYear><publishedDate>2013-12-31</publishedDate><doi/><url/><notes/><college>COLLEGE NANME</college><department>Business</department><CollegeCode>COLLEGE CODE</CollegeCode><DepartmentCode>BBU</DepartmentCode><institution>Swansea University</institution><apcterm/><lastEdited>2013-09-19T10:10:23.4950243</lastEdited><Created>2013-09-10T09:41:15.4011223</Created><path><level id="1">Faculty of Humanities and Social Sciences</level><level id="2">School of Management - Business Management</level></path><authors><author><firstname>Philip</firstname><surname>Kotler</surname><order>1</order></author><author><firstname>Gary</firstname><surname>Armstrong</surname><order>2</order></author><author><firstname>Lloyd C</firstname><surname>Harris</surname><order>3</order></author><author><firstname>Nigel</firstname><surname>Piercy</surname><orcid/><order>4</order></author></authors><documents/><OutputDurs/></rfc1807>
spelling 2013-09-19T10:10:23.4950243 v2 15848 2013-09-10 Principles of Marketing (European Edition) df21aa7b844f3fd66857825544318e97 Nigel Piercy Nigel Piercy true false 2013-09-10 BBU Book 6 Pearson Education Ltd Harlow 31 12 2013 2013-12-31 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2013-09-19T10:10:23.4950243 2013-09-10T09:41:15.4011223 Faculty of Humanities and Social Sciences School of Management - Business Management Philip Kotler 1 Gary Armstrong 2 Lloyd C Harris 3 Nigel Piercy 4
title Principles of Marketing (European Edition)
spellingShingle Principles of Marketing (European Edition)
Nigel Piercy
title_short Principles of Marketing (European Edition)
title_full Principles of Marketing (European Edition)
title_fullStr Principles of Marketing (European Edition)
title_full_unstemmed Principles of Marketing (European Edition)
title_sort Principles of Marketing (European Edition)
author_id_str_mv df21aa7b844f3fd66857825544318e97
author_id_fullname_str_mv df21aa7b844f3fd66857825544318e97_***_Nigel Piercy
author Nigel Piercy
author2 Philip Kotler
Gary Armstrong
Lloyd C Harris
Nigel Piercy
format Book
container_title 6
publishDate 2013
institution Swansea University
publisher Pearson Education Ltd
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 0
active_str 0
published_date 2013-12-31T03:18:03Z
_version_ 1763750428096331776
score 11.012678