Journal article 904 views
Corporate social responsibility: Impacts on strategic marketing and customer value
Nigel Piercy,
Nikala Lane
The Marketing Review, Volume: 9
Swansea University Authors: Nigel Piercy, Nikala Lane
Abstract
Corporate social responsibility: Impacts on strategic marketing and customer value
| Published in: | The Marketing Review |
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| Published: |
2009
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa15879 |
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| College: |
Faculty of Humanities and Social Sciences |
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| End Page: |
360 |