Journal article 804 views
The strategic sales organization: is sales the new marketing?
Nigel Piercy,
Nikala Lane
Marketing Review
Swansea University Author: Nikala Lane
Abstract
The strategic sales organization: is sales the new marketing?
| Published in: | Marketing Review |
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| Published: |
2008
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa15884 |
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| College: |
Faculty of Humanities and Social Sciences |
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| End Page: |
10 |