Journal article 805 views
The strategic sales organization: is sales the new marketing?
Nigel Piercy,
Nikala Lane
Marketing Review
Swansea University Author: Nikala Lane
Abstract
The strategic sales organization: is sales the new marketing?
| Published in: | Marketing Review |
|---|---|
| Published: |
2008
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa15884 |
| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| End Page: |
10 |