Journal article 573 views
Strategic customer management: designing a profitable future for your sales organization
Nikala Lane,
Nigel Piercy
European Managment Journal, Volume: 22
Swansea University Authors: Nikala Lane, Nigel Piercy
Abstract
Strategic customer management: designing a profitable future for your sales organization
| Published in: | European Managment Journal |
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| Published: |
2004
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa15923 |
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| College: |
Faculty of Humanities and Social Sciences |
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| End Page: |
668 |