Journal article 2006 views
Enjoyment and social influence: predicting mobile payment adoption
The Service Industries Journal, Volume: 35, Issue: 10, Pages: 537 - 554
Swansea University Author:
Anita Zhao
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DOI (Published version): 10.1080/02642069.2015.1043278
Abstract
This paper focuses on mobile payment adoption among young French consumers. Our framework is developed upon Technology Acceptance Model and the Unified Theories of Acceptance and Use of technology; we have extended these frameworks by integrating perceived enjoyment, social influence, knowledge and...
| Published in: | The Service Industries Journal |
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| Published: |
2015
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| Online Access: |
http://www.tandfonline.com/doi/abs/10.1080/02642069.2015.1043278 |
| URI: | https://cronfa.swan.ac.uk/Record/cronfa21365 |
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| Abstract: |
This paper focuses on mobile payment adoption among young French consumers. Our framework is developed upon Technology Acceptance Model and the Unified Theories of Acceptance and Use of technology; we have extended these frameworks by integrating perceived enjoyment, social influence, knowledge and perceived risk. The extended model significantly improves previous models by explaining over 62% of intention to use. We advanced the theory by presenting that while perceived enjoyment had no direct impact on adotion intention, it has however a significant effect on perceived ease of use and usefulness. Further contribution is that both social influence and perceived enjoyment reduce perceived risk as predicted. Implications are provided to discuss how mobile payment adoption could be increased. [Paper published online 12/05/2015] |
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| Keywords: |
Mobile payment, technology adoption, enjoyment, social influence, perceived risk |
| College: |
Faculty of Humanities and Social Sciences |
| Issue: |
10 |
| Start Page: |
537 |
| End Page: |
554 |