Journal article 293 views
The Social Construction of New Marketing Paradigms: The Influence of Personal Perspective
Adrian Palmer,
Sharon Ponsonby
Journal of Marketing Management, Volume: 18, Issue: 1-2, Start page: 173
Swansea University Author: Adrian Palmer
Full text not available from this repository: check for access using links below.
DOI (Published version): 10.1362/0267257022775864
Abstract
The Social Construction of New Marketing Paradigms: The Influence of Personal Perspective
| Published in: | Journal of Marketing Management |
|---|---|
| ISSN: | 0267-257X 1472-1376 |
| Published: |
2002
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa2253 |
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| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
1-2 |
| Start Page: |
173 |