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The Social Construction of New Marketing Paradigms: The Influence of Personal Perspective

Adrian Palmer, Sharon Ponsonby

Journal of Marketing Management, Volume: 18, Issue: 1-2, Start page: 173

Swansea University Author: Adrian Palmer

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DOI (Published version): 10.1362/0267257022775864

Published in: Journal of Marketing Management
ISSN: 0267-257X 1472-1376
Published: 2002
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URI: https://cronfa.swan.ac.uk/Record/cronfa2253
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last_indexed 2018-02-09T04:30:30Z
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spelling 2011-10-01T00:00:00.0000000 v2 2253 2011-10-01 The Social Construction of New Marketing Paradigms: The Influence of Personal Perspective e508405c78d7aa3b6f7c3ab41a557536 Adrian Palmer Adrian Palmer true false 2011-10-01 Journal Article Journal of Marketing Management 18 1-2 173 0267-257X 1472-1376 31 12 2002 2002-12-31 10.1362/0267257022775864 COLLEGE NANME COLLEGE CODE Swansea University 2011-10-01T00:00:00.0000000 2011-10-01T00:00:00.0000000 Faculty of Humanities and Social Sciences School of Management - Business Management Adrian Palmer 1 Sharon Ponsonby 2
title The Social Construction of New Marketing Paradigms: The Influence of Personal Perspective
spellingShingle The Social Construction of New Marketing Paradigms: The Influence of Personal Perspective
Adrian Palmer
title_short The Social Construction of New Marketing Paradigms: The Influence of Personal Perspective
title_full The Social Construction of New Marketing Paradigms: The Influence of Personal Perspective
title_fullStr The Social Construction of New Marketing Paradigms: The Influence of Personal Perspective
title_full_unstemmed The Social Construction of New Marketing Paradigms: The Influence of Personal Perspective
title_sort The Social Construction of New Marketing Paradigms: The Influence of Personal Perspective
author_id_str_mv e508405c78d7aa3b6f7c3ab41a557536
author_id_fullname_str_mv e508405c78d7aa3b6f7c3ab41a557536_***_Adrian Palmer
author Adrian Palmer
author2 Adrian Palmer
Sharon Ponsonby
format Journal article
container_title Journal of Marketing Management
container_volume 18
container_issue 1-2
container_start_page 173
publishDate 2002
institution Swansea University
issn 0267-257X
1472-1376
doi_str_mv 10.1362/0267257022775864
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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published_date 2002-12-31T09:46:47Z
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