Journal article 570 views
Universities and export market orientation: an exploratory study of UK post-92 universities
Yousra Asaad,
TC Melewar,
Geraldine Cohen,
John Balmer
Marketing Intelligence and Planning, Volume: 31, Issue: 7
Swansea University Author: Yousra Asaad
Abstract
Universities and export market orientation: an exploratory study of UK post-92 universities
| Published in: | Marketing Intelligence and Planning |
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| Published: |
2013
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa23500 |
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| College: |
Faculty of Humanities and Social Sciences |
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| Issue: |
7 |