Journal article 784 views 241 downloads
Export market orientation in universities: Bridging the gap between export marketing and higher education
Yousra Asaad,
T.C. Melewar,
Geraldine Cohen
The Marketing Review, Volume: 14, Issue: 2, Pages: 145 - 162
Swansea University Author: Yousra Asaad
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DOI (Published version): 10.1362/146934714X14024778816878
Abstract
Export market orientation in universities: Bridging the gap between export marketing and higher education
| Published in: | The Marketing Review |
|---|---|
| Published: |
2014
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa21615 |
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| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
2 |
| Start Page: |
145 |
| End Page: |
162 |