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Export market orientation in universities: Bridging the gap between export marketing and higher education

Yousra Asaad, T.C. Melewar, Geraldine Cohen

The Marketing Review, Volume: 14, Issue: 2, Pages: 145 - 162

Swansea University Author: Yousra Asaad

DOI (Published version): 10.1362/146934714X14024778816878

Published in: The Marketing Review
Published: 2014
URI: https://cronfa.swan.ac.uk/Record/cronfa21615
first_indexed 2015-05-21T16:38:40Z
last_indexed 2018-02-09T04:59:21Z
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title Export market orientation in universities: Bridging the gap between export marketing and higher education
spellingShingle Export market orientation in universities: Bridging the gap between export marketing and higher education
Yousra Asaad
title_short Export market orientation in universities: Bridging the gap between export marketing and higher education
title_full Export market orientation in universities: Bridging the gap between export marketing and higher education
title_fullStr Export market orientation in universities: Bridging the gap between export marketing and higher education
title_full_unstemmed Export market orientation in universities: Bridging the gap between export marketing and higher education
title_sort Export market orientation in universities: Bridging the gap between export marketing and higher education
author_id_str_mv 6e1b480389c3683b4c8eb0122737a5d7
author_id_fullname_str_mv 6e1b480389c3683b4c8eb0122737a5d7_***_Yousra Asaad
author Yousra Asaad
author2 Yousra Asaad
T.C. Melewar
Geraldine Cohen
format Journal article
container_title The Marketing Review
container_volume 14
container_issue 2
container_start_page 145
publishDate 2014
institution Swansea University
doi_str_mv 10.1362/146934714X14024778816878
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Accounting and Finance{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Accounting and Finance
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published_date 2014-06-01T11:44:46Z
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