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Brand identification in higher education: A conditional process analysis

Adrian Palmer, Nicole Koenig-Lewis, Yousra Asaad

Journal of Business Research, Volume: 69, Issue: 8, Pages: 3033 - 3040

Swansea University Author: Yousra Asaad

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DOI (Published version): 10.1016/j.jbusres.2016.01.018

Published in: Journal of Business Research
Published: 2016
URI: https://cronfa.swan.ac.uk/Record/cronfa24985
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Keywords: Brand identification; Higher education; Alumni; Experience
College: Faculty of Humanities and Social Sciences
Issue: 8
Start Page: 3033
End Page: 3040