Journal article 744 views
Brand identification in higher education: A conditional process analysis
Adrian Palmer,
Nicole Koenig-Lewis,
Yousra Asaad
Journal of Business Research, Volume: 69, Issue: 8, Pages: 3033 - 3040
Swansea University Author: Yousra Asaad
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DOI (Published version): 10.1016/j.jbusres.2016.01.018
Abstract
Brand identification in higher education: A conditional process analysis
| Published in: | Journal of Business Research |
|---|---|
| Published: |
2016
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa24985 |
| Tags: |
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| Keywords: |
Brand identification; Higher education; Alumni; Experience |
|---|---|
| College: |
Faculty of Humanities and Social Sciences |
| Issue: |
8 |
| Start Page: |
3033 |
| End Page: |
3040 |