Journal article 801 views 225 downloads
Export market orientation behavior of universities: the British scenario
Yousra Asaad,
T.C. Melewar,
Geraldine Cohen
Journal of Marketing for Higher Education, Volume: 25, Issue: 1, Pages: 127 - 154
Swansea University Author: Yousra Asaad
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DOI (Published version): 10.1080/08841241.2015.1031315
Abstract
Export market orientation behavior of universities: the British scenario
| Published in: | Journal of Marketing for Higher Education |
|---|---|
| Published: |
2015
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa21613 |
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| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
1 |
| Start Page: |
127 |
| End Page: |
154 |