Journal article 1334 views 326 downloads
Exploring multichannel design: Strategy and consumer behaviour
Mahmud Akhter Shareef,
Yogesh Dwivedi,
Vinod Kumar
The Marketing Review, Volume: 16, Issue: 3, Pages: 235 - 263
Swansea University Author: Yogesh Dwivedi
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DOI (Published version): 10.1362/146934716x14636478977674
Abstract
Exploring multichannel design: Strategy and consumer behaviour
| Published in: | The Marketing Review |
|---|---|
| ISSN: | 1469-347X |
| Published: |
Westburn Publishers
2016
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa26701 |
| Keywords: |
CHANNEL PREFERENCES, CHANNEL SELECTION CRITERIA, CONSUMER BEHAVIOUR, MARKETING CHANNEL, MULTICHANNEL BEHAVIOUR, ONLINE CHANNEL, SERVICE OUTPUT DEMAND, SERVICE OUTPUT SUPPLIED |
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| College: |
Faculty of Humanities and Social Sciences |
| Issue: |
3 |
| Start Page: |
235 |
| End Page: |
263 |