Journal article 1052 views 257 downloads
Exploring multichannel design: Strategy and consumer behaviour
Mahmud Akhter Shareef,
Yogesh Dwivedi,
Vinod Kumar
The Marketing Review, Volume: 16, Issue: 3, Pages: 235 - 263
Swansea University Author: Yogesh Dwivedi
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DOI (Published version): 10.1362/146934716x14636478977674
Abstract
Exploring multichannel design: Strategy and consumer behaviour
Published in: | The Marketing Review |
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ISSN: | 1469-347X |
Published: |
Westburn Publishers
2016
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Online Access: |
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URI: | https://cronfa.swan.ac.uk/Record/cronfa26701 |
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last_indexed |
2023-01-11T13:58:45Z |
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2022-10-26T13:07:02.0974072 v2 26701 2016-03-06 Exploring multichannel design: Strategy and consumer behaviour d154596e71b99ad1285563c8fdd373d7 Yogesh Dwivedi Yogesh Dwivedi true false 2016-03-06 Journal Article The Marketing Review 16 3 235 263 Westburn Publishers 1469-347X CHANNEL PREFERENCES, CHANNEL SELECTION CRITERIA, CONSUMER BEHAVIOUR, MARKETING CHANNEL, MULTICHANNEL BEHAVIOUR, ONLINE CHANNEL, SERVICE OUTPUT DEMAND, SERVICE OUTPUT SUPPLIED 21 11 2016 2016-11-21 10.1362/146934716x14636478977674 COLLEGE NANME COLLEGE CODE Swansea University 2022-10-26T13:07:02.0974072 2016-03-06T20:42:57.7960166 Faculty of Humanities and Social Sciences School of Management - Business Management Mahmud Akhter Shareef 1 Yogesh Dwivedi 2 Vinod Kumar 3 0026701-14032018145650.pdf 26701.pdf 2018-03-14T14:56:50.1770000 Output 301616 application/pdf Accepted Manuscript true 2016-05-09T00:00:00.0000000 true eng |
title |
Exploring multichannel design: Strategy and consumer behaviour |
spellingShingle |
Exploring multichannel design: Strategy and consumer behaviour Yogesh Dwivedi |
title_short |
Exploring multichannel design: Strategy and consumer behaviour |
title_full |
Exploring multichannel design: Strategy and consumer behaviour |
title_fullStr |
Exploring multichannel design: Strategy and consumer behaviour |
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Exploring multichannel design: Strategy and consumer behaviour |
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Exploring multichannel design: Strategy and consumer behaviour |
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d154596e71b99ad1285563c8fdd373d7 |
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d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi |
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Yogesh Dwivedi |
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Mahmud Akhter Shareef Yogesh Dwivedi Vinod Kumar |
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The Marketing Review |
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