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Journal article 975 views 238 downloads

Exploring multichannel design: Strategy and consumer behaviour

Mahmud Akhter Shareef, Yogesh Dwivedi Orcid Logo, Vinod Kumar

The Marketing Review, Volume: 16, Issue: 3, Pages: 235 - 263

Swansea University Author: Yogesh Dwivedi Orcid Logo

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DOI (Published version): 10.1362/146934716x14636478977674

Published in: The Marketing Review
ISSN: 1469-347X
Published: Westburn Publishers 2016
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URI: https://cronfa.swan.ac.uk/Record/cronfa26701
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first_indexed 2016-03-08T02:03:43Z
last_indexed 2023-01-11T13:58:45Z
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spelling 2022-10-26T13:07:02.0974072 v2 26701 2016-03-06 Exploring multichannel design: Strategy and consumer behaviour d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 2016-03-06 BBU Journal Article The Marketing Review 16 3 235 263 Westburn Publishers 1469-347X CHANNEL PREFERENCES, CHANNEL SELECTION CRITERIA, CONSUMER BEHAVIOUR, MARKETING CHANNEL, MULTICHANNEL BEHAVIOUR, ONLINE CHANNEL, SERVICE OUTPUT DEMAND, SERVICE OUTPUT SUPPLIED 21 11 2016 2016-11-21 10.1362/146934716x14636478977674 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2022-10-26T13:07:02.0974072 2016-03-06T20:42:57.7960166 Faculty of Humanities and Social Sciences School of Management - Business Management Mahmud Akhter Shareef 1 Yogesh Dwivedi 0000-0002-5547-9990 2 Vinod Kumar 3 0026701-14032018145650.pdf 26701.pdf 2018-03-14T14:56:50.1770000 Output 301616 application/pdf Accepted Manuscript true 2016-05-09T00:00:00.0000000 true eng
title Exploring multichannel design: Strategy and consumer behaviour
spellingShingle Exploring multichannel design: Strategy and consumer behaviour
Yogesh Dwivedi
title_short Exploring multichannel design: Strategy and consumer behaviour
title_full Exploring multichannel design: Strategy and consumer behaviour
title_fullStr Exploring multichannel design: Strategy and consumer behaviour
title_full_unstemmed Exploring multichannel design: Strategy and consumer behaviour
title_sort Exploring multichannel design: Strategy and consumer behaviour
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Mahmud Akhter Shareef
Yogesh Dwivedi
Vinod Kumar
format Journal article
container_title The Marketing Review
container_volume 16
container_issue 3
container_start_page 235
publishDate 2016
institution Swansea University
issn 1469-347X
doi_str_mv 10.1362/146934716x14636478977674
publisher Westburn Publishers
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
published_date 2016-11-21T03:32:07Z
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score 11.017797

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