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Mobile Marketing Channel: Online Consumer Behavior

Mahmud Akhter Shareef, Yogesh Dwivedi Orcid Logo, Vinod Kumar

Swansea University Author: Yogesh Dwivedi Orcid Logo

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DOI (Published version): 10.1007/978-3-319-31287-3

ISBN: 978-3-319-31285-9 978-3-319-31287-3
Published: Cham, Switzerland Springer 2016
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Keywords: Application software, Business, Business information systems, Business economics and management, Information retrieval, Marketing, Electronic Marketing, Management information systems, Mobile Marketing, Multichannel Behavior, Online Consumer Behavior, Online Marketing Channel, SMS (Short Messaging Service), Service Delivery Channel, Teleshopping.
College: Faculty of Humanities and Social Sciences