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Journal article 1034 views 642 downloads

Content design of advertisement for consumer exposure: Mobile marketing through short messaging service

Mahmud Akhter Shareef, Yogesh Dwivedi Orcid Logo, Vinod Kumar, Uma Kumar

International Journal of Information Management, Volume: 37, Issue: 4, Pages: 257 - 268

Swansea University Author: Yogesh Dwivedi Orcid Logo

Published in: International Journal of Information Management
ISSN: 0268-4012
Published: Elsevier BV 2017
Online Access: Check full text

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Keywords: SMS; Consumer; Exposure; Promotional marketing; Advertisement; Mobile marketing
College: Faculty of Humanities and Social Sciences
Issue: 4
Start Page: 257
End Page: 268