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Content design of advertisement for consumer exposure: Mobile marketing through short messaging service / Yogesh, Dwivedi

International Journal of Information Management, Volume: 37, Issue: 4, Pages: 257 - 268

Swansea University Author: Yogesh, Dwivedi

Published in: International Journal of Information Management
ISSN: 02684012
Published: 2017
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa32099
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College: School of Management
Issue: 4
Start Page: 257
End Page: 268