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Content design of advertisement for consumer exposure: Mobile marketing through short messaging service

Mahmud Akhter Shareef, Yogesh Dwivedi Orcid Logo, Vinod Kumar, Uma Kumar

International Journal of Information Management, Volume: 37, Issue: 4, Pages: 257 - 268

Swansea University Author: Yogesh Dwivedi Orcid Logo

Published in: International Journal of Information Management
ISSN: 02684012
Published: 2017
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URI: https://cronfa.swan.ac.uk/Record/cronfa32099
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first_indexed 2017-03-15T20:01:45Z
last_indexed 2020-06-24T18:42:57Z
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title Content design of advertisement for consumer exposure: Mobile marketing through short messaging service
spellingShingle Content design of advertisement for consumer exposure: Mobile marketing through short messaging service
Yogesh Dwivedi
title_short Content design of advertisement for consumer exposure: Mobile marketing through short messaging service
title_full Content design of advertisement for consumer exposure: Mobile marketing through short messaging service
title_fullStr Content design of advertisement for consumer exposure: Mobile marketing through short messaging service
title_full_unstemmed Content design of advertisement for consumer exposure: Mobile marketing through short messaging service
title_sort Content design of advertisement for consumer exposure: Mobile marketing through short messaging service
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Mahmud Akhter Shareef
Yogesh Dwivedi
Vinod Kumar
Uma Kumar
format Journal article
container_title International Journal of Information Management
container_volume 37
container_issue 4
container_start_page 257
publishDate 2017
institution Swansea University
issn 02684012
doi_str_mv 10.1016/j.ijinfomgt.2017.02.003
document_store_str 1
active_str 0
published_date 2017-08-31T03:44:03Z
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