Journal article 1294 views 768 downloads
Content design of advertisement for consumer exposure: Mobile marketing through short messaging service
International Journal of Information Management, Volume: 37, Issue: 4, Pages: 257 - 268
Swansea University Author:
Yogesh Dwivedi
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DOI (Published version): 10.1016/j.ijinfomgt.2017.02.003
Abstract
Content design of advertisement for consumer exposure: Mobile marketing through short messaging service
Published in: | International Journal of Information Management |
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ISSN: | 0268-4012 |
Published: |
Elsevier BV
2017
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Online Access: |
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URI: | https://cronfa.swan.ac.uk/Record/cronfa32099 |
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Keywords: |
SMS; Consumer; Exposure; Promotional marketing; Advertisement; Mobile marketing |
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College: |
Faculty of Humanities and Social Sciences |
Issue: |
4 |
Start Page: |
257 |
End Page: |
268 |