No Cover Image

Journal article 776 views 506 downloads

Content design of advertisement for consumer exposure: Mobile marketing through short messaging service

Mahmud Akhter Shareef, Yogesh Dwivedi Orcid Logo, Vinod Kumar, Uma Kumar

International Journal of Information Management, Volume: 37, Issue: 4, Pages: 257 - 268

Swansea University Author: Yogesh Dwivedi Orcid Logo

Published in: International Journal of Information Management
ISSN: 02684012
Published: 2017
Online Access: Check full text

Tags: Add Tag
No Tags, Be the first to tag this record!
Issue: 4
Start Page: 257
End Page: 268