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Mobile Marketing Channel: Online Consumer Behavior

Mahmud Akhter Shareef, Yogesh Dwivedi Orcid Logo, Vinod Kumar

Swansea University Author: Yogesh Dwivedi Orcid Logo

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DOI (Published version): 10.1007/978-3-319-31287-3

ISBN: 978-3-319-31285-9 978-3-319-31287-3
Published: Cham, Switzerland Springer 2016
Online Access: http://www.springer.com/gp/book/9783319312859?wt_mc=ThirdParty.SpringerLink.3.EPR653.About_eBook
URI: https://cronfa.swan.ac.uk/Record/cronfa27635
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first_indexed 2016-05-03T01:13:29Z
last_indexed 2022-02-03T03:47:42Z
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spelling 2022-02-02T16:32:48.4109119 v2 27635 2016-05-02 Mobile Marketing Channel: Online Consumer Behavior d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 2016-05-02 BBU Book Springer Cham, Switzerland 978-3-319-31285-9 978-3-319-31287-3 Application software, Business, Business information systems, Business economics and management, Information retrieval, Marketing, Electronic Marketing, Management information systems, Mobile Marketing, Multichannel Behavior, Online Consumer Behavior, Online Marketing Channel, SMS (Short Messaging Service), Service Delivery Channel, Teleshopping. 31 10 2016 2016-10-31 10.1007/978-3-319-31287-3 http://www.springer.com/gp/book/9783319312859?wt_mc=ThirdParty.SpringerLink.3.EPR653.About_eBook COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2022-02-02T16:32:48.4109119 2016-05-02T22:17:15.2644858 Faculty of Humanities and Social Sciences School of Management - Business Management Mahmud Akhter Shareef 1 Yogesh Dwivedi 0000-0002-5547-9990 2 Vinod Kumar 3
title Mobile Marketing Channel: Online Consumer Behavior
spellingShingle Mobile Marketing Channel: Online Consumer Behavior
Yogesh Dwivedi
title_short Mobile Marketing Channel: Online Consumer Behavior
title_full Mobile Marketing Channel: Online Consumer Behavior
title_fullStr Mobile Marketing Channel: Online Consumer Behavior
title_full_unstemmed Mobile Marketing Channel: Online Consumer Behavior
title_sort Mobile Marketing Channel: Online Consumer Behavior
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Mahmud Akhter Shareef
Yogesh Dwivedi
Vinod Kumar
format Book
publishDate 2016
institution Swansea University
isbn 978-3-319-31285-9
978-3-319-31287-3
doi_str_mv 10.1007/978-3-319-31287-3
publisher Springer
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
url http://www.springer.com/gp/book/9783319312859?wt_mc=ThirdParty.SpringerLink.3.EPR653.About_eBook
document_store_str 0
active_str 0
published_date 2016-10-31T03:33:33Z
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score 11.012678

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