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Journal article 1011 views

The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities

Yichuan Wang, Shih-Hui Hsiao, Zhiguo Yang, Nick Hajli Orcid Logo

Industrial Marketing Management, Volume: 54, Pages: 56 - 70

Swansea University Author: Nick Hajli Orcid Logo

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Published in: Industrial Marketing Management
ISSN: 00198501
Published: 2016
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College: Faculty of Humanities and Social Sciences
Start Page: 56
End Page: 70