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The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities

Yichuan Wang, Shih-Hui Hsiao, Zhiguo Yang, Nick Hajli Orcid Logo

Industrial Marketing Management, Volume: 54, Pages: 56 - 70

Swansea University Author: Nick Hajli Orcid Logo

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Published in: Industrial Marketing Management
ISSN: 00198501
Published: 2016
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URI: https://cronfa.swan.ac.uk/Record/cronfa32344
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first_indexed 2017-03-08T20:03:32Z
last_indexed 2019-09-25T19:46:05Z
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spelling 2019-09-25T15:59:41.7214387 v2 32344 2017-03-08 The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities 7608daaad16c0921edd18f5ac2643553 0000-0002-9818-181X Nick Hajli Nick Hajli true false 2017-03-08 BBU Journal Article Industrial Marketing Management 54 56 70 00198501 30 4 2016 2016-04-30 10.1016/j.indmarman.2015.12.008 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2019-09-25T15:59:41.7214387 2017-03-08T14:32:49.4605293 Faculty of Humanities and Social Sciences School of Management - Business Management Yichuan Wang 1 Shih-Hui Hsiao 2 Zhiguo Yang 3 Nick Hajli 0000-0002-9818-181X 4
title The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
spellingShingle The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Nick Hajli
title_short The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
title_full The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
title_fullStr The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
title_full_unstemmed The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
title_sort The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
author_id_str_mv 7608daaad16c0921edd18f5ac2643553
author_id_fullname_str_mv 7608daaad16c0921edd18f5ac2643553_***_Nick Hajli
author Nick Hajli
author2 Yichuan Wang
Shih-Hui Hsiao
Zhiguo Yang
Nick Hajli
format Journal article
container_title Industrial Marketing Management
container_volume 54
container_start_page 56
publishDate 2016
institution Swansea University
issn 00198501
doi_str_mv 10.1016/j.indmarman.2015.12.008
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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published_date 2016-04-30T03:39:37Z
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