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Handbook of Research on Integrating Social Media into Strategic Marketing
Nick Hajli 
Swansea University Author:
Nick Hajli
Full text not available from this repository: check for access using links below.
DOI (Published version): 10.4018/978-1-4666-8353-2
Abstract
Handbook of Research on Integrating Social Media into Strategic Marketing
| ISBN: | 9781466683532 9781466683549 |
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| ISSN: | 2327-5502 2327-5529 |
| Published: |
Hershey, Pennsylvania
Business Science Reference
2015
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa32497 |
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| Keywords: |
Internet marketing.Marketing Social aspects.Social media.Strategic planning.Internet marketing.Marketing Social aspects,Social media,Strategic planning,Internet marketing,Marketing Social aspects,Social media,Strategic planning,Brand communities,Brand equity,Customer relationship management,Distributed leadership,Employer branding,Product development strategies,Social commerce,Social network analysis, Sport marketing,Virtual communities of practice. |
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| College: |
Faculty of Humanities and Social Sciences |