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Handbook of Research on Integrating Social Media into Strategic Marketing

Nick Hajli Orcid Logo

Swansea University Author: Nick Hajli Orcid Logo

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DOI (Published version): 10.4018/978-1-4666-8353-2

ISBN: 9781466683532 9781466683549
ISSN: 2327-5502 2327-5529
Published: Hershey, Pennsylvania Business Science Reference 2015
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URI: https://cronfa.swan.ac.uk/Record/cronfa32497
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first_indexed 2017-03-17T20:02:15Z
last_indexed 2021-04-28T02:50:31Z
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title Handbook of Research on Integrating Social Media into Strategic Marketing
spellingShingle Handbook of Research on Integrating Social Media into Strategic Marketing
Nick Hajli
title_short Handbook of Research on Integrating Social Media into Strategic Marketing
title_full Handbook of Research on Integrating Social Media into Strategic Marketing
title_fullStr Handbook of Research on Integrating Social Media into Strategic Marketing
title_full_unstemmed Handbook of Research on Integrating Social Media into Strategic Marketing
title_sort Handbook of Research on Integrating Social Media into Strategic Marketing
author_id_str_mv 7608daaad16c0921edd18f5ac2643553
author_id_fullname_str_mv 7608daaad16c0921edd18f5ac2643553_***_Nick Hajli
author Nick Hajli
author2 Nick Hajli
format Book
publishDate 2015
institution Swansea University
isbn 9781466683532
9781466683549
issn 2327-5502
2327-5529
doi_str_mv 10.4018/978-1-4666-8353-2
publisher Business Science Reference
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
url https://www.igi-global.com/gateway/book/123115
document_store_str 0
active_str 0
published_date 2015-12-31T03:39:49Z
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score 11.036706

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