No Cover Image

Book 22659 views

Handbook of Research on Integrating Social Media into Strategic Marketing

Nick Hajli Orcid Logo

Swansea University Author: Nick Hajli Orcid Logo

Full text not available from this repository: check for access using links below.

Check full text

DOI (Published version): 10.4018/978-1-4666-8353-2

ISBN: 9781466683532 9781466683549
ISSN: 2327-5502 2327-5529
Published: Hershey, Pennsylvania Business Science Reference 2015
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa32497
Tags: Add Tag
No Tags, Be the first to tag this record!
first_indexed 2017-03-17T20:02:15Z
last_indexed 2021-04-28T02:50:31Z
id cronfa32497
recordtype SURis
fullrecord <?xml version="1.0"?><rfc1807><datestamp>2021-04-27T12:33:33.8433157</datestamp><bib-version>v2</bib-version><id>32497</id><entry>2017-03-17</entry><title>Handbook of Research on Integrating Social Media into Strategic Marketing</title><swanseaauthors><author><sid>7608daaad16c0921edd18f5ac2643553</sid><ORCID>0000-0002-9818-181X</ORCID><firstname>Nick</firstname><surname>Hajli</surname><name>Nick Hajli</name><active>true</active><ethesisStudent>false</ethesisStudent></author></swanseaauthors><date>2017-03-17</date><deptcode>BBU</deptcode><abstract/><type>Book</type><journal/><volume/><journalNumber/><paginationStart/><paginationEnd/><publisher>Business Science Reference</publisher><placeOfPublication>Hershey, Pennsylvania</placeOfPublication><isbnPrint>9781466683532</isbnPrint><isbnElectronic>9781466683549</isbnElectronic><issnPrint>2327-5502</issnPrint><issnElectronic>2327-5529</issnElectronic><keywords>Internet marketing.Marketing Social aspects.Social media.Strategic planning.Internet marketing.Marketing Social aspects,Social media,Strategic planning,Internet marketing,Marketing Social aspects,Social media,Strategic planning,Brand communities,Brand equity,Customer relationship management,Distributed leadership,Employer branding,Product development strategies,Social commerce,Social network analysis, Sport marketing,Virtual communities of practice.</keywords><publishedDay>31</publishedDay><publishedMonth>12</publishedMonth><publishedYear>2015</publishedYear><publishedDate>2015-12-31</publishedDate><doi>10.4018/978-1-4666-8353-2</doi><url>https://www.igi-global.com/gateway/book/123115</url><notes/><college>COLLEGE NANME</college><department>Business</department><CollegeCode>COLLEGE CODE</CollegeCode><DepartmentCode>BBU</DepartmentCode><institution>Swansea University</institution><apcterm/><lastEdited>2021-04-27T12:33:33.8433157</lastEdited><Created>2017-03-17T16:21:13.3876392</Created><path><level id="1">Faculty of Humanities and Social Sciences</level><level id="2">School of Management - Business Management</level></path><authors><author><firstname>Nick</firstname><surname>Hajli</surname><orcid>0000-0002-9818-181X</orcid><order>1</order></author></authors><documents/><OutputDurs/></rfc1807>
spelling 2021-04-27T12:33:33.8433157 v2 32497 2017-03-17 Handbook of Research on Integrating Social Media into Strategic Marketing 7608daaad16c0921edd18f5ac2643553 0000-0002-9818-181X Nick Hajli Nick Hajli true false 2017-03-17 BBU Book Business Science Reference Hershey, Pennsylvania 9781466683532 9781466683549 2327-5502 2327-5529 Internet marketing.Marketing Social aspects.Social media.Strategic planning.Internet marketing.Marketing Social aspects,Social media,Strategic planning,Internet marketing,Marketing Social aspects,Social media,Strategic planning,Brand communities,Brand equity,Customer relationship management,Distributed leadership,Employer branding,Product development strategies,Social commerce,Social network analysis, Sport marketing,Virtual communities of practice. 31 12 2015 2015-12-31 10.4018/978-1-4666-8353-2 https://www.igi-global.com/gateway/book/123115 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2021-04-27T12:33:33.8433157 2017-03-17T16:21:13.3876392 Faculty of Humanities and Social Sciences School of Management - Business Management Nick Hajli 0000-0002-9818-181X 1
title Handbook of Research on Integrating Social Media into Strategic Marketing
spellingShingle Handbook of Research on Integrating Social Media into Strategic Marketing
Nick Hajli
title_short Handbook of Research on Integrating Social Media into Strategic Marketing
title_full Handbook of Research on Integrating Social Media into Strategic Marketing
title_fullStr Handbook of Research on Integrating Social Media into Strategic Marketing
title_full_unstemmed Handbook of Research on Integrating Social Media into Strategic Marketing
title_sort Handbook of Research on Integrating Social Media into Strategic Marketing
author_id_str_mv 7608daaad16c0921edd18f5ac2643553
author_id_fullname_str_mv 7608daaad16c0921edd18f5ac2643553_***_Nick Hajli
author Nick Hajli
author2 Nick Hajli
format Book
publishDate 2015
institution Swansea University
isbn 9781466683532
9781466683549
issn 2327-5502
2327-5529
doi_str_mv 10.4018/978-1-4666-8353-2
publisher Business Science Reference
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
url https://www.igi-global.com/gateway/book/123115
document_store_str 0
active_str 0
published_date 2015-12-31T03:39:49Z
_version_ 1763751797134983168
score 11.012678

Similar Items