No Cover Image

Journal article 691 views 84 downloads

Social media research in the context of emerging markets / Kuttimani Tamilmani, Nripendra Rana, Mohammad Abdallah Ali Alryalat, Wassan A.A. Al-Khowaiter, Yogesh Dwivedi

Journal of Advances in Management Research, Volume: 15, Issue: 2, Pages: 115 - 129

Swansea University Authors: Nripendra Rana, Yogesh Dwivedi

Abstract

Despite the potential of social media in emerging markets (EMs), only few studies published in high quality information systems (IS) journals that have addressed issues related to social media in the context of EMs. This study aims to analyse existing research related to social media published in hi...

Full description

Published in: Journal of Advances in Management Research
ISSN: 0972-7981
Published: 2018
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa36042
Tags: Add Tag
No Tags, Be the first to tag this record!
first_indexed 2017-10-13T13:09:58Z
last_indexed 2020-06-03T12:49:25Z
id cronfa36042
recordtype SURis
fullrecord <?xml version="1.0"?><rfc1807><datestamp>2020-06-03T12:53:06.3422855</datestamp><bib-version>v2</bib-version><id>36042</id><entry>2017-10-13</entry><title>Social media research in the context of emerging markets</title><swanseaauthors><author><sid>b00e18aa519cd578d4b242e376e70331</sid><ORCID>0000-0003-1105-8729</ORCID><firstname>Nripendra</firstname><surname>Rana</surname><name>Nripendra Rana</name><active>true</active><ethesisStudent>false</ethesisStudent></author><author><sid>d154596e71b99ad1285563c8fdd373d7</sid><ORCID>0000-0002-5547-9990</ORCID><firstname>Yogesh</firstname><surname>Dwivedi</surname><name>Yogesh Dwivedi</name><active>true</active><ethesisStudent>false</ethesisStudent></author></swanseaauthors><date>2017-10-13</date><deptcode>BBU</deptcode><abstract>Despite the potential of social media in emerging markets (EMs), only few studies published in high quality information systems (IS) journals that have addressed issues related to social media in the context of EMs. This study aims to analyse existing research related to social media published in high quality IS journals for exploring initial research trends, emerging themes, limitations and future research directions in the context of emerging markets. This study conducted systematic review of 22 articles on social media, which were published in the &#x201C;Senior Scholars Basket of IS Journals and Information Systems Frontiers&#x201D; from 1997 to 2017. Manual literature search approach (i.e. screening through table of contents of each journal) was employed to identify relevant articles. The content of relevant articles was systematically analysed and synthesised along with keyword analysis to understand research trends on social media related issues in the emerging markets context. The study identified four major themes from existing research on the social media in the context of emerging markets, namely: 1) Social media frameworks; 2) Social media and consumers; 3) Social media and organisations; and 4) Social media and society with majority of the studies focusing on consumers. Single Subject was found as the major limitation with studies analysed focusing on single platform/country/domain hindering the generalizability whereas including new exogenous variable to improve the validity of existing studies emerged as main future research direction.</abstract><type>Journal Article</type><journal>Journal of Advances in Management Research</journal><volume>15</volume><journalNumber>2</journalNumber><paginationStart>115</paginationStart><paginationEnd>129</paginationEnd><publisher/><issnPrint>0972-7981</issnPrint><keywords/><publishedDay>31</publishedDay><publishedMonth>5</publishedMonth><publishedYear>2018</publishedYear><publishedDate>2018-05-31</publishedDate><doi>10.1108/JAMR-05-2017-0061</doi><url/><notes/><college>COLLEGE NANME</college><department>Business</department><CollegeCode>COLLEGE CODE</CollegeCode><DepartmentCode>BBU</DepartmentCode><institution>Swansea University</institution><apcterm/><lastEdited>2020-06-03T12:53:06.3422855</lastEdited><Created>2017-10-13T10:07:14.3363628</Created><path><level id="1">School of Management</level><level id="2">Business</level></path><authors><author><firstname>Kuttimani</firstname><surname>Tamilmani</surname><order>1</order></author><author><firstname>Nripendra</firstname><surname>Rana</surname><orcid>0000-0003-1105-8729</orcid><order>2</order></author><author><firstname>Mohammad Abdallah Ali</firstname><surname>Alryalat</surname><order>3</order></author><author><firstname>Wassan A.A.</firstname><surname>Al-Khowaiter</surname><order>4</order></author><author><firstname>Yogesh</firstname><surname>Dwivedi</surname><orcid>0000-0002-5547-9990</orcid><order>5</order></author></authors><documents><document><filename>0036042-13102017105846.pdf</filename><originalFilename>JAM.pdf</originalFilename><uploaded>2017-10-13T10:58:46.6330000</uploaded><type>Output</type><contentLength>345297</contentLength><contentType>application/pdf</contentType><version>Accepted Manuscript</version><cronfaStatus>true</cronfaStatus><embargoDate>2019-05-01T00:00:00.0000000</embargoDate><copyrightCorrect>true</copyrightCorrect><language>eng</language></document></documents><OutputDurs/></rfc1807>
spelling 2020-06-03T12:53:06.3422855 v2 36042 2017-10-13 Social media research in the context of emerging markets b00e18aa519cd578d4b242e376e70331 0000-0003-1105-8729 Nripendra Rana Nripendra Rana true false d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 2017-10-13 BBU Despite the potential of social media in emerging markets (EMs), only few studies published in high quality information systems (IS) journals that have addressed issues related to social media in the context of EMs. This study aims to analyse existing research related to social media published in high quality IS journals for exploring initial research trends, emerging themes, limitations and future research directions in the context of emerging markets. This study conducted systematic review of 22 articles on social media, which were published in the “Senior Scholars Basket of IS Journals and Information Systems Frontiers” from 1997 to 2017. Manual literature search approach (i.e. screening through table of contents of each journal) was employed to identify relevant articles. The content of relevant articles was systematically analysed and synthesised along with keyword analysis to understand research trends on social media related issues in the emerging markets context. The study identified four major themes from existing research on the social media in the context of emerging markets, namely: 1) Social media frameworks; 2) Social media and consumers; 3) Social media and organisations; and 4) Social media and society with majority of the studies focusing on consumers. Single Subject was found as the major limitation with studies analysed focusing on single platform/country/domain hindering the generalizability whereas including new exogenous variable to improve the validity of existing studies emerged as main future research direction. Journal Article Journal of Advances in Management Research 15 2 115 129 0972-7981 31 5 2018 2018-05-31 10.1108/JAMR-05-2017-0061 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2020-06-03T12:53:06.3422855 2017-10-13T10:07:14.3363628 School of Management Business Kuttimani Tamilmani 1 Nripendra Rana 0000-0003-1105-8729 2 Mohammad Abdallah Ali Alryalat 3 Wassan A.A. Al-Khowaiter 4 Yogesh Dwivedi 0000-0002-5547-9990 5 0036042-13102017105846.pdf JAM.pdf 2017-10-13T10:58:46.6330000 Output 345297 application/pdf Accepted Manuscript true 2019-05-01T00:00:00.0000000 true eng
title Social media research in the context of emerging markets
spellingShingle Social media research in the context of emerging markets
Nripendra, Rana
Yogesh, Dwivedi
title_short Social media research in the context of emerging markets
title_full Social media research in the context of emerging markets
title_fullStr Social media research in the context of emerging markets
title_full_unstemmed Social media research in the context of emerging markets
title_sort Social media research in the context of emerging markets
author_id_str_mv b00e18aa519cd578d4b242e376e70331
d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv b00e18aa519cd578d4b242e376e70331_***_Nripendra, Rana
d154596e71b99ad1285563c8fdd373d7_***_Yogesh, Dwivedi
author Nripendra, Rana
Yogesh, Dwivedi
author2 Kuttimani Tamilmani
Nripendra Rana
Mohammad Abdallah Ali Alryalat
Wassan A.A. Al-Khowaiter
Yogesh Dwivedi
format Journal article
container_title Journal of Advances in Management Research
container_volume 15
container_issue 2
container_start_page 115
publishDate 2018
institution Swansea University
issn 0972-7981
doi_str_mv 10.1108/JAMR-05-2017-0061
college_str School of Management
hierarchytype
hierarchy_top_id schoolofmanagement
hierarchy_top_title School of Management
hierarchy_parent_id schoolofmanagement
hierarchy_parent_title School of Management
department_str Business{{{_:::_}}}School of Management{{{_:::_}}}Business
document_store_str 1
active_str 0
description Despite the potential of social media in emerging markets (EMs), only few studies published in high quality information systems (IS) journals that have addressed issues related to social media in the context of EMs. This study aims to analyse existing research related to social media published in high quality IS journals for exploring initial research trends, emerging themes, limitations and future research directions in the context of emerging markets. This study conducted systematic review of 22 articles on social media, which were published in the “Senior Scholars Basket of IS Journals and Information Systems Frontiers” from 1997 to 2017. Manual literature search approach (i.e. screening through table of contents of each journal) was employed to identify relevant articles. The content of relevant articles was systematically analysed and synthesised along with keyword analysis to understand research trends on social media related issues in the emerging markets context. The study identified four major themes from existing research on the social media in the context of emerging markets, namely: 1) Social media frameworks; 2) Social media and consumers; 3) Social media and organisations; and 4) Social media and society with majority of the studies focusing on consumers. Single Subject was found as the major limitation with studies analysed focusing on single platform/country/domain hindering the generalizability whereas including new exogenous variable to improve the validity of existing studies emerged as main future research direction.
published_date 2018-05-31T03:49:12Z
_version_ 1717551709906010112
score 10.841665