Journal article 1806 views
Customer Experience Management: a critical review of an emerging idea
Adrian Palmer
Journal of Services Marketing, Volume: 24(3), Pages: 196 - 208
Swansea University Author: Adrian Palmer
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DOI (Published version): 10.1108/08876041011040604
Abstract
Customer Experience Management: a critical review of an emerging idea
| Published in: | Journal of Services Marketing |
|---|---|
| Published: |
Emerald
2010
|
| Online Access: |
http://www.emeraldinsight.com/journals.htm?articleid=1863456&show=pdf |
| URI: | https://cronfa.swan.ac.uk/Record/cronfa5239 |
| Item Description: |
<p>Palmer, A</p> |
|---|---|
| College: |
Faculty of Humanities and Social Sciences |
| Start Page: |
196 |
| End Page: |
208 |