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Journal article 651 views 341 downloads

Exploring values affecting e-Learning adoption from the user-generated-content: A consumption-value-theory perspective

Arghya Ray, Pradip Kumar Bala, Yogesh Dwivedi Orcid Logo

Journal of Strategic Marketing, Pages: 1 - 23

Swansea University Author: Yogesh Dwivedi Orcid Logo

Published in: Journal of Strategic Marketing
ISSN: 0965-254X 1466-4488
Published: Informa UK Limited
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Keywords: e-Learning services; Consumption Value Theory (CVT); Latent Dirichlet Allocation (LDA); Natural Language Processing (NLP)-based approach; Topic-Modeling; User Generated Data
College: Faculty of Humanities and Social Sciences
Start Page: 1
End Page: 23