Journal article 845 views 427 downloads
Exploring values affecting e-Learning adoption from the user-generated-content: A consumption-value-theory perspective
Arghya Ray,
Pradip Kumar Bala,
Yogesh Dwivedi 
Journal of Strategic Marketing, Pages: 1 - 23
Swansea University Author:
Yogesh Dwivedi
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DOI (Published version): 10.1080/0965254x.2020.1749875
Abstract
Exploring values affecting e-Learning adoption from the user-generated-content: A consumption-value-theory perspective
| Published in: | Journal of Strategic Marketing |
|---|---|
| ISSN: | 0965-254X 1466-4488 |
| Published: |
Informa UK Limited
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa53868 |
| Tags: |
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| Keywords: |
e-Learning services; Consumption Value Theory (CVT); Latent Dirichlet Allocation (LDA); Natural Language Processing (NLP)-based approach; Topic-Modeling; User Generated Data |
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| College: |
Faculty of Humanities and Social Sciences |
| Start Page: |
1 |
| End Page: |
23 |