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From “touch” to a “multisensory” experience: The impact of technology interface and product type on consumer responses

Anubhav Mishra, Anuja Shukla, Nripendra P. Rana, Yogesh Dwivedi Orcid Logo

Psychology & Marketing, Volume: 38, Issue: 3, Pages: 385 - 396

Swansea University Author: Yogesh Dwivedi Orcid Logo

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DOI (Published version): 10.1002/mar.21436

Published in: Psychology & Marketing
ISSN: 0742-6046 1520-6793
Published: Wiley 2021
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Keywords: augmented reality; emotional appeal; haptic interface; mobile apps; MULTIsensory technologies; virtual reality; visual appeal
College: Faculty of Humanities and Social Sciences
Issue: 3
Start Page: 385
End Page: 396