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From “touch” to a “multisensory” experience: The impact of technology interface and product type on consumer responses

Anubhav Mishra, Anuja Shukla, Nripendra P. Rana, Yogesh Dwivedi Orcid Logo

Psychology & Marketing, Volume: 38, Issue: 3, Pages: 385 - 396

Swansea University Author: Yogesh Dwivedi Orcid Logo

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DOI (Published version): 10.1002/mar.21436

Published in: Psychology & Marketing
ISSN: 0742-6046 1520-6793
Published: Wiley 2021
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URI: https://cronfa.swan.ac.uk/Record/cronfa55682
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first_indexed 2020-11-17T12:10:59Z
last_indexed 2021-07-15T03:21:23Z
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spelling 2021-07-14T10:28:48.6605219 v2 55682 2020-11-17 From “touch” to a “multisensory” experience: The impact of technology interface and product type on consumer responses d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 2020-11-17 BBU Journal Article Psychology & Marketing 38 3 385 396 Wiley 0742-6046 1520-6793 augmented reality; emotional appeal; haptic interface; mobile apps; MULTIsensory technologies; virtual reality; visual appeal 1 3 2021 2021-03-01 10.1002/mar.21436 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2021-07-14T10:28:48.6605219 2020-11-17T12:08:19.4698358 Faculty of Humanities and Social Sciences School of Management - Business Management Anubhav Mishra 1 Anuja Shukla 2 Nripendra P. Rana 3 Yogesh Dwivedi 0000-0002-5547-9990 4 55682__18679__5373eb8315af4f72a64263822e0ea01c.pdf Accepted-Version-P&MMisra.pdf 2020-11-17T12:10:44.0338423 Output 282403 application/pdf Accepted Manuscript true 2022-12-03T00:00:00.0000000 true eng
title From “touch” to a “multisensory” experience: The impact of technology interface and product type on consumer responses
spellingShingle From “touch” to a “multisensory” experience: The impact of technology interface and product type on consumer responses
Yogesh Dwivedi
title_short From “touch” to a “multisensory” experience: The impact of technology interface and product type on consumer responses
title_full From “touch” to a “multisensory” experience: The impact of technology interface and product type on consumer responses
title_fullStr From “touch” to a “multisensory” experience: The impact of technology interface and product type on consumer responses
title_full_unstemmed From “touch” to a “multisensory” experience: The impact of technology interface and product type on consumer responses
title_sort From “touch” to a “multisensory” experience: The impact of technology interface and product type on consumer responses
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Anubhav Mishra
Anuja Shukla
Nripendra P. Rana
Yogesh Dwivedi
format Journal article
container_title Psychology & Marketing
container_volume 38
container_issue 3
container_start_page 385
publishDate 2021
institution Swansea University
issn 0742-6046
1520-6793
doi_str_mv 10.1002/mar.21436
publisher Wiley
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
published_date 2021-03-01T04:10:05Z
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