Journal article 784 views 729 downloads
From “touch” to a “multisensory” experience: The impact of technology interface and product type on consumer responses
Anubhav Mishra,
Anuja Shukla,
Nripendra P. Rana,
Yogesh Dwivedi
Psychology & Marketing, Volume: 38, Issue: 3, Pages: 385 - 396
Swansea University Author: Yogesh Dwivedi
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DOI (Published version): 10.1002/mar.21436
Abstract
From “touch” to a “multisensory” experience: The impact of technology interface and product type on consumer responses
| Published in: | Psychology & Marketing |
|---|---|
| ISSN: | 0742-6046 1520-6793 |
| Published: |
Wiley
2021
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa55682 |
| Keywords: |
augmented reality; emotional appeal; haptic interface; mobile apps; MULTIsensory technologies; virtual reality; visual appeal |
|---|---|
| College: |
Faculty of Humanities and Social Sciences |
| Issue: |
3 |
| Start Page: |
385 |
| End Page: |
396 |