Journal article 764 views 2611 downloads
A broad overview of interactive digital marketing: A bibliometric network analysis
Anjala S. Krishen,
Yogesh Dwivedi 
,
N. Bindu,
K. Satheesh Kumar
,
N. Bindu,
K. Satheesh Kumar
Journal of Business Research, Volume: 131, Pages: 183 - 195
Swansea University Author:
Yogesh Dwivedi
-
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DOI (Published version): 10.1016/j.jbusres.2021.03.061
Abstract
A broad overview of interactive digital marketing: A bibliometric network analysis
| Published in: | Journal of Business Research |
|---|---|
| ISSN: | 0148-2963 |
| Published: |
Elsevier BV
2021
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| Online Access: |
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa56590 |
| Tags: |
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| Keywords: |
Digital marketing; Interactive marketing; Mobile marketing; e-marketing; e-advertising; e-Word-of-mouth |
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| College: |
Faculty of Humanities and Social Sciences |
| Start Page: |
183 |
| End Page: |
195 |