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A broad overview of interactive digital marketing: A bibliometric network analysis

Anjala S. Krishen, Yogesh Dwivedi Orcid Logo, N. Bindu, K. Satheesh Kumar

Journal of Business Research, Volume: 131, Pages: 183 - 195

Swansea University Author: Yogesh Dwivedi Orcid Logo

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Published in: Journal of Business Research
ISSN: 0148-2963
Published: Elsevier BV 2021
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URI: https://cronfa.swan.ac.uk/Record/cronfa56590
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first_indexed 2021-03-28T14:58:57Z
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spelling 2021-07-13T17:21:19.1351615 v2 56590 2021-03-28 A broad overview of interactive digital marketing: A bibliometric network analysis d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 2021-03-28 BBU Journal Article Journal of Business Research 131 183 195 Elsevier BV 0148-2963 Digital marketing; Interactive marketing; Mobile marketing; e-marketing; e-advertising; e-Word-of-mouth 1 7 2021 2021-07-01 10.1016/j.jbusres.2021.03.061 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2021-07-13T17:21:19.1351615 2021-03-28T15:56:45.6602172 Faculty of Humanities and Social Sciences School of Management - Business Management Anjala S. Krishen 1 Yogesh Dwivedi 0000-0002-5547-9990 2 N. Bindu 3 K. Satheesh Kumar 4 56590__19583__ed6df76bb3f44bf280566f2d4c39e56f.pdf R4 Manuscript DM Biblio FINAL 03.21.21.pdf 2021-03-28T15:58:43.2410318 Output 959587 application/pdf Accepted Manuscript true 2022-10-13T00:00:00.0000000 ©2021 All rights reserved. All article content, except where otherwise noted, is licensed under a Creative Commons Attribution Non-Commercial No Derivatives License (CC-BY-NC-ND) true eng https://creativecommons.org/licenses/by-nc-nd/4.0/
title A broad overview of interactive digital marketing: A bibliometric network analysis
spellingShingle A broad overview of interactive digital marketing: A bibliometric network analysis
Yogesh Dwivedi
title_short A broad overview of interactive digital marketing: A bibliometric network analysis
title_full A broad overview of interactive digital marketing: A bibliometric network analysis
title_fullStr A broad overview of interactive digital marketing: A bibliometric network analysis
title_full_unstemmed A broad overview of interactive digital marketing: A bibliometric network analysis
title_sort A broad overview of interactive digital marketing: A bibliometric network analysis
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Anjala S. Krishen
Yogesh Dwivedi
N. Bindu
K. Satheesh Kumar
format Journal article
container_title Journal of Business Research
container_volume 131
container_start_page 183
publishDate 2021
institution Swansea University
issn 0148-2963
doi_str_mv 10.1016/j.jbusres.2021.03.061
publisher Elsevier BV
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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published_date 2021-07-01T04:11:39Z
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