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Return On Investment In Social Media Marketing: Bibliometric Analysis

Daniele Doneddu Orcid Logo, Yogesh Dwivedi Orcid Logo, Elvira Ismagilova, BANITA LAL, Nripendra Rana Orcid Logo

UK Academy for Information Systems Conference Proceedings 2021, Volume: 17

Swansea University Authors: Daniele Doneddu Orcid Logo, Yogesh Dwivedi Orcid Logo, Elvira Ismagilova, BANITA LAL, Nripendra Rana Orcid Logo

Abstract

Return on Investment (ROI) from social media marketing activities has attracted significant attention from academics and practitioners resulting in an increasing number of studies on this important topic. The current study conducted a bibliometric analysis to provide a consolidated view on the topic...

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Published in: UK Academy for Information Systems Conference Proceedings 2021
Published: Association of Information Systems 2021
Online Access: https://aisel.aisnet.org/ukais2021/17/
URI: https://cronfa.swan.ac.uk/Record/cronfa58849
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first_indexed 2021-12-07T17:05:25Z
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spelling 2021-12-07T17:05:32.9467489 v2 58849 2021-11-29 Return On Investment In Social Media Marketing: Bibliometric Analysis b1b5db525b5dbd5713e33d143f3d5d60 0000-0003-2173-302X Daniele Doneddu Daniele Doneddu true false d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 978a0722ccb70c8c3816004d8a9f1567 Elvira Ismagilova Elvira Ismagilova true false 35fdb53dbc05d804dde50ea6694866fa BANITA LAL BANITA LAL true false b00e18aa519cd578d4b242e376e70331 0000-0003-1105-8729 Nripendra Rana Nripendra Rana true false 2021-11-29 BBU Return on Investment (ROI) from social media marketing activities has attracted significant attention from academics and practitioners resulting in an increasing number of studies on this important topic. The current study conducted a bibliometric analysis to provide a consolidated view on the topic of ROI in social media marketing. By using 115 outputs from the Web of Science database and employing software CiteSpace, the study presents and discusses the analysis of temporal distribution, cited countries, cited journals, cited authors, and research hotspots from 2009 till 2020. A holistic picture of this topic will help researchers to get an overview of this field and develop directions for future studies. Conference Paper/Proceeding/Abstract UK Academy for Information Systems Conference Proceedings 2021 17 Association of Information Systems 29 5 2021 2021-05-29 https://aisel.aisnet.org/ukais2021/17/ COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2021-12-07T17:05:32.9467489 2021-11-29T20:15:50.5384023 Faculty of Humanities and Social Sciences School of Management - Business Management Daniele Doneddu 0000-0003-2173-302X 1 Yogesh Dwivedi 0000-0002-5547-9990 2 Elvira Ismagilova 3 BANITA LAL 4 Nripendra Rana 0000-0003-1105-8729 5
title Return On Investment In Social Media Marketing: Bibliometric Analysis
spellingShingle Return On Investment In Social Media Marketing: Bibliometric Analysis
Daniele Doneddu
Yogesh Dwivedi
Elvira Ismagilova
BANITA LAL
Nripendra Rana
title_short Return On Investment In Social Media Marketing: Bibliometric Analysis
title_full Return On Investment In Social Media Marketing: Bibliometric Analysis
title_fullStr Return On Investment In Social Media Marketing: Bibliometric Analysis
title_full_unstemmed Return On Investment In Social Media Marketing: Bibliometric Analysis
title_sort Return On Investment In Social Media Marketing: Bibliometric Analysis
author_id_str_mv b1b5db525b5dbd5713e33d143f3d5d60
d154596e71b99ad1285563c8fdd373d7
978a0722ccb70c8c3816004d8a9f1567
35fdb53dbc05d804dde50ea6694866fa
b00e18aa519cd578d4b242e376e70331
author_id_fullname_str_mv b1b5db525b5dbd5713e33d143f3d5d60_***_Daniele Doneddu
d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
978a0722ccb70c8c3816004d8a9f1567_***_Elvira Ismagilova
35fdb53dbc05d804dde50ea6694866fa_***_BANITA LAL
b00e18aa519cd578d4b242e376e70331_***_Nripendra Rana
author Daniele Doneddu
Yogesh Dwivedi
Elvira Ismagilova
BANITA LAL
Nripendra Rana
author2 Daniele Doneddu
Yogesh Dwivedi
Elvira Ismagilova
BANITA LAL
Nripendra Rana
format Conference Paper/Proceeding/Abstract
container_title UK Academy for Information Systems Conference Proceedings 2021
container_volume 17
publishDate 2021
institution Swansea University
publisher Association of Information Systems
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
url https://aisel.aisnet.org/ukais2021/17/
document_store_str 0
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description Return on Investment (ROI) from social media marketing activities has attracted significant attention from academics and practitioners resulting in an increasing number of studies on this important topic. The current study conducted a bibliometric analysis to provide a consolidated view on the topic of ROI in social media marketing. By using 115 outputs from the Web of Science database and employing software CiteSpace, the study presents and discusses the analysis of temporal distribution, cited countries, cited journals, cited authors, and research hotspots from 2009 till 2020. A holistic picture of this topic will help researchers to get an overview of this field and develop directions for future studies.
published_date 2021-05-29T04:15:42Z
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score 11.012678

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