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Mining Segmentation Patterns Using e-Commerce Retail Data: An Experience Report

Anastasia Griva Orcid Logo, Denis Dennehy Orcid Logo

Responsible AI and Analytics for an Ethical and Inclusive Digitized Society, Pages: 545 - 551

Swansea University Author: Denis Dennehy Orcid Logo

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Published in: Responsible AI and Analytics for an Ethical and Inclusive Digitized Society
ISBN: 9783030854461 9783030854478
ISSN: 0302-9743 1611-3349
Published: Cham Springer International Publishing 2021
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa59530
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Keywords: Retail analytics; Business analytics; Data mining; e-commerce
College: School of Management
Start Page: 545
End Page: 551