Mining Segmentation Patterns Using e-Commerce Retail Data: An Experience Report

Conference Paper/Proceeding/Abstract 604 views

Anastasia Griva

, Denis Dennehy

Responsible AI and Analytics for an Ethical and Inclusive Digitized Society, Pages: 545 - 551

Swansea University Author: Denis Dennehy

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DOI (Published version): 10.1007/978-3-030-85447-8_45

Published in:	Responsible AI and Analytics for an Ethical and Inclusive Digitized Society
ISBN:	9783030854461 9783030854478
ISSN:	0302-9743 1611-3349
Published:	Cham Springer International Publishing 2021
Online Access:	Check full text
URI:	https://cronfa.swan.ac.uk/Record/cronfa59530

Keywords:	Retail analytics; Business analytics; Data mining; e-commerce
College:	Faculty of Humanities and Social Sciences
Start Page:	545
End Page:	551