Journal article 262 views 31 downloads
The art of gamifying digital gig workers: a theoretical assessment of evaluating engagement and motivation
,
Abhishek Behl ,
Nirma Jayawardena,
Benjamin Laker,
Yogesh Dwivedi ,
Shikha Bhardwaj
Production Planning and Control, Pages: 1 - 17
Swansea University Author:
Yogesh Dwivedi
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Distributed under the terms of a Creative Commons Attribution Non Commercial 4.0 License (CC BY-NC 4.0).
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DOI (Published version): 10.1080/09537287.2022.2083524
Abstract
The COVID-19 global pandemic has transformed work and employment patterns within organizations. Two key emerging trends visible at the organization level are as follows. First, employees being asked to leave (which has mostly been seen within the aviation, hospitality, and travel industries) and sec...
| Published in: | Production Planning and Control |
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| ISSN: | 0953-7287 1366-5871 |
| Published: |
Informa UK Limited
2022
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa60057 |
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| Abstract: |
The COVID-19 global pandemic has transformed work and employment patterns within organizations. Two key emerging trends visible at the organization level are as follows. First, employees being asked to leave (which has mostly been seen within the aviation, hospitality, and travel industries) and second, employees asking to work part-time or on a contractual basis (e.g. within the education and healthcare sectors). This so-called ‘new normal’ has also given rise to an unprecedented increase and diffusion of digital workforces being engaged either full or part time within organizations. Thus, through our study, we aimed to contribute from a theoretical standpoint by exploring this phenomenon through the lenses of swift trust theory (STT) and psychological contract theory (PCT). Our goal was to understand how firms use gamification to engage their digital gig workforce. We collected our data from organizations that used some form of gamification in the process of engaging their employees and extended our inquiry to understand whether they did the same in engaging their gig workforces. We restricted our data to only those firms that had engaged white-collar gig workers. Overall, our study contributes to the literature by extending the theoretical debate pertaining to the use of STT and PCT theory to understand the phenomenon of digital gig workforce engagement and productivity. |
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| Keywords: |
Digital workforce; gig workers; productivity; gamification; engagement; motivation |
| College: |
Faculty of Humanities and Social Sciences |
| Start Page: |
1 |
| End Page: |
17 |