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The art of gamifying digital gig workers: a theoretical assessment of evaluating engagement and motivation

Vijay Pereira Orcid Logo, Abhishek Behl Orcid Logo, Nirma Jayawardena, Benjamin Laker, Yogesh Dwivedi Orcid Logo, Shikha Bhardwaj

Production Planning & Control, Volume: 35, Issue: 13, Pages: 1608 - 1624

Swansea University Author: Yogesh Dwivedi Orcid Logo

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DOI (Published version): 10.1080/09537287.2022.2083524

Abstract

The COVID-19 global pandemic has transformed work and employment patterns within organizations. Two key emerging trends visible at the organization level are as follows. First, employees being asked to leave (which has mostly been seen within the aviation, hospitality, and travel industries) and sec...

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Published in: Production Planning & Control
ISSN: 0953-7287 1366-5871
Published: Informa UK Limited 2022
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URI: https://cronfa.swan.ac.uk/Record/cronfa60057
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spelling v2 60057 2022-05-22 The art of gamifying digital gig workers: a theoretical assessment of evaluating engagement and motivation d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 2022-05-22 CBAE The COVID-19 global pandemic has transformed work and employment patterns within organizations. Two key emerging trends visible at the organization level are as follows. First, employees being asked to leave (which has mostly been seen within the aviation, hospitality, and travel industries) and second, employees asking to work part-time or on a contractual basis (e.g. within the education and healthcare sectors). This so-called ‘new normal’ has also given rise to an unprecedented increase and diffusion of digital workforces being engaged either full or part time within organizations. Thus, through our study, we aimed to contribute from a theoretical standpoint by exploring this phenomenon through the lenses of swift trust theory (STT) and psychological contract theory (PCT). Our goal was to understand how firms use gamification to engage their digital gig workforce. We collected our data from organizations that used some form of gamification in the process of engaging their employees and extended our inquiry to understand whether they did the same in engaging their gig workforces. We restricted our data to only those firms that had engaged white-collar gig workers. Overall, our study contributes to the literature by extending the theoretical debate pertaining to the use of STT and PCT theory to understand the phenomenon of digital gig workforce engagement and productivity. Journal Article Production Planning & Control 35 13 1608 1624 Informa UK Limited 0953-7287 1366-5871 Digital workforce; gig workers; productivity; gamification; engagement; motivation 6 6 2022 2022-06-06 10.1080/09537287.2022.2083524 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University Not Required 2024-10-25T14:39:31.9908087 2022-05-22T12:52:34.6775281 Faculty of Humanities and Social Sciences School of Management - Business Management Vijay Pereira 0000-0001-6755-0793 1 Abhishek Behl 0000-0002-5157-0121 2 Nirma Jayawardena 3 Benjamin Laker 4 Yogesh Dwivedi 0000-0002-5547-9990 5 Shikha Bhardwaj 6 60057__24142__27d79dd579c04af1be43e112f989c976.pdf 60057.pdf 2022-05-23T10:19:16.3422573 Output 418859 application/pdf Accepted Manuscript true 2023-06-06T00:00:00.0000000 Distributed under the terms of a Creative Commons Attribution Non Commercial 4.0 License (CC BY-NC 4.0). true eng https://creativecommons.org/licenses/by-nc/4.0/
title The art of gamifying digital gig workers: a theoretical assessment of evaluating engagement and motivation
spellingShingle The art of gamifying digital gig workers: a theoretical assessment of evaluating engagement and motivation
Yogesh Dwivedi
title_short The art of gamifying digital gig workers: a theoretical assessment of evaluating engagement and motivation
title_full The art of gamifying digital gig workers: a theoretical assessment of evaluating engagement and motivation
title_fullStr The art of gamifying digital gig workers: a theoretical assessment of evaluating engagement and motivation
title_full_unstemmed The art of gamifying digital gig workers: a theoretical assessment of evaluating engagement and motivation
title_sort The art of gamifying digital gig workers: a theoretical assessment of evaluating engagement and motivation
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Vijay Pereira
Abhishek Behl
Nirma Jayawardena
Benjamin Laker
Yogesh Dwivedi
Shikha Bhardwaj
format Journal article
container_title Production Planning & Control
container_volume 35
container_issue 13
container_start_page 1608
publishDate 2022
institution Swansea University
issn 0953-7287
1366-5871
doi_str_mv 10.1080/09537287.2022.2083524
publisher Informa UK Limited
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
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description The COVID-19 global pandemic has transformed work and employment patterns within organizations. Two key emerging trends visible at the organization level are as follows. First, employees being asked to leave (which has mostly been seen within the aviation, hospitality, and travel industries) and second, employees asking to work part-time or on a contractual basis (e.g. within the education and healthcare sectors). This so-called ‘new normal’ has also given rise to an unprecedented increase and diffusion of digital workforces being engaged either full or part time within organizations. Thus, through our study, we aimed to contribute from a theoretical standpoint by exploring this phenomenon through the lenses of swift trust theory (STT) and psychological contract theory (PCT). Our goal was to understand how firms use gamification to engage their digital gig workforce. We collected our data from organizations that used some form of gamification in the process of engaging their employees and extended our inquiry to understand whether they did the same in engaging their gig workforces. We restricted our data to only those firms that had engaged white-collar gig workers. Overall, our study contributes to the literature by extending the theoretical debate pertaining to the use of STT and PCT theory to understand the phenomenon of digital gig workforce engagement and productivity.
published_date 2022-06-06T14:39:29Z
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