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A meta-analysis of the factors associated with s-commerce intention: Hofstede's cultural dimensions as moderators

Yassine Jadil Orcid Logo, Anand Jeyaraj Orcid Logo, Yogesh Dwivedi Orcid Logo, Nripendra Rana Orcid Logo, Prianka Sarker

Internet Research, Volume: 33, Issue: 6, Pages: 2013 - 2057

Swansea University Authors: Yogesh Dwivedi Orcid Logo, Nripendra Rana Orcid Logo, Prianka Sarker

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DOI (Published version): 10.1108/intr-10-2021-0768

Abstract

Purpose: In recent years, the proliferation of social commerce (s-commerce) has attracted many researchers to investigate the drivers of individuals' intentions. However, the empirical results reported in these studies were fragmented and inconsistent. This has led various meta-analyses to synt...

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Published in: Internet Research
ISSN: 1066-2243
Published: Emerald 2023
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URI: https://cronfa.swan.ac.uk/Record/cronfa60695
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However, the empirical results reported in these studies were fragmented and inconsistent. This has led various meta-analyses to synthesize these findings, but without including a large number of s-commerce studies. In addition, investigating meta-analytically the effects of moderators such as the six dimensions of Hofstede's national culture is still lacking. Design/methodology/approach: Drawing on nine theories and models, this meta-analysis aims to summarize the findings reported in 109 s-commerce studies published between 2011 and 2021 and to examine the moderating role of national culture. The correlation coefficient (r) has been used as the main effect size for this study. Based on the random-effects method, the CMA V3 software has been employed to calculate the weighted mean effect sizes. Findings: The meta-analysis results showed that all the 11 hypothesized direct relationships are positive and significant. The moderator results also revealed that five out of six cultural dimensions significantly moderate the examined associations. Originality/value: This research serves to enrich the existing s-commerce literature by addressing contradictory and mixed results reported in the empirical studies. 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spelling v2 60695 2022-08-01 A meta-analysis of the factors associated with s-commerce intention: Hofstede's cultural dimensions as moderators d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false b00e18aa519cd578d4b242e376e70331 0000-0003-1105-8729 Nripendra Rana Nripendra Rana true false a238889f0b74f444542bbb7d0dc28710 Prianka Sarker Prianka Sarker true false 2022-08-01 BBU Purpose: In recent years, the proliferation of social commerce (s-commerce) has attracted many researchers to investigate the drivers of individuals' intentions. However, the empirical results reported in these studies were fragmented and inconsistent. This has led various meta-analyses to synthesize these findings, but without including a large number of s-commerce studies. In addition, investigating meta-analytically the effects of moderators such as the six dimensions of Hofstede's national culture is still lacking. Design/methodology/approach: Drawing on nine theories and models, this meta-analysis aims to summarize the findings reported in 109 s-commerce studies published between 2011 and 2021 and to examine the moderating role of national culture. The correlation coefficient (r) has been used as the main effect size for this study. Based on the random-effects method, the CMA V3 software has been employed to calculate the weighted mean effect sizes. Findings: The meta-analysis results showed that all the 11 hypothesized direct relationships are positive and significant. The moderator results also revealed that five out of six cultural dimensions significantly moderate the examined associations. Originality/value: This research serves to enrich the existing s-commerce literature by addressing contradictory and mixed results reported in the empirical studies. This study is one of the first of its kind to investigate the role of Hofstede's six cultural dimensions as moderators in the field of s-commerce using the meta-analytic techniques. Journal Article Internet Research 33 6 2013 2057 Emerald 1066-2243 Social commerce, social shopping, social media, national culture, meta-analysis, moderator analysis 27 11 2023 2023-11-27 10.1108/intr-10-2021-0768 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2024-05-07T14:59:52.3864410 2022-08-01T18:29:18.0785593 Faculty of Humanities and Social Sciences School of Management - Business Management Yassine Jadil 0000-0001-8970-7659 1 Anand Jeyaraj 0000-0003-3691-881x 2 Yogesh Dwivedi 0000-0002-5547-9990 3 Nripendra Rana 0000-0003-1105-8729 4 Prianka Sarker 5 60695__24793__0b742b1796874ce6a4755e1a9eba9adc.pdf Jadil-et-al-2022-IR-01082022.pdf 2022-08-01T18:49:04.9063760 Output 1036666 application/pdf Accepted Manuscript true Released under the terms of a Creative Commons Attribution Non-Commercial License (CC-BY-NC) true eng https://creativecommons.org/licenses/by-nc/4.0/
title A meta-analysis of the factors associated with s-commerce intention: Hofstede's cultural dimensions as moderators
spellingShingle A meta-analysis of the factors associated with s-commerce intention: Hofstede's cultural dimensions as moderators
Yogesh Dwivedi
Nripendra Rana
Prianka Sarker
title_short A meta-analysis of the factors associated with s-commerce intention: Hofstede's cultural dimensions as moderators
title_full A meta-analysis of the factors associated with s-commerce intention: Hofstede's cultural dimensions as moderators
title_fullStr A meta-analysis of the factors associated with s-commerce intention: Hofstede's cultural dimensions as moderators
title_full_unstemmed A meta-analysis of the factors associated with s-commerce intention: Hofstede's cultural dimensions as moderators
title_sort A meta-analysis of the factors associated with s-commerce intention: Hofstede's cultural dimensions as moderators
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
b00e18aa519cd578d4b242e376e70331
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author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
b00e18aa519cd578d4b242e376e70331_***_Nripendra Rana
a238889f0b74f444542bbb7d0dc28710_***_Prianka Sarker
author Yogesh Dwivedi
Nripendra Rana
Prianka Sarker
author2 Yassine Jadil
Anand Jeyaraj
Yogesh Dwivedi
Nripendra Rana
Prianka Sarker
format Journal article
container_title Internet Research
container_volume 33
container_issue 6
container_start_page 2013
publishDate 2023
institution Swansea University
issn 1066-2243
doi_str_mv 10.1108/intr-10-2021-0768
publisher Emerald
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
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description Purpose: In recent years, the proliferation of social commerce (s-commerce) has attracted many researchers to investigate the drivers of individuals' intentions. However, the empirical results reported in these studies were fragmented and inconsistent. This has led various meta-analyses to synthesize these findings, but without including a large number of s-commerce studies. In addition, investigating meta-analytically the effects of moderators such as the six dimensions of Hofstede's national culture is still lacking. Design/methodology/approach: Drawing on nine theories and models, this meta-analysis aims to summarize the findings reported in 109 s-commerce studies published between 2011 and 2021 and to examine the moderating role of national culture. The correlation coefficient (r) has been used as the main effect size for this study. Based on the random-effects method, the CMA V3 software has been employed to calculate the weighted mean effect sizes. Findings: The meta-analysis results showed that all the 11 hypothesized direct relationships are positive and significant. The moderator results also revealed that five out of six cultural dimensions significantly moderate the examined associations. Originality/value: This research serves to enrich the existing s-commerce literature by addressing contradictory and mixed results reported in the empirical studies. This study is one of the first of its kind to investigate the role of Hofstede's six cultural dimensions as moderators in the field of s-commerce using the meta-analytic techniques.
published_date 2023-11-27T14:59:52Z
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