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Causal complexity of sustainable consumption: Unveiling the equifinal causes of purchase intentions of plant-based meat alternatives

Jishnu Bhattacharyya Orcid Logo, M.S. Balaji, Yangyang Jiang

Journal of Business Research, Volume: 156, Start page: 113511

Swansea University Author: Jishnu Bhattacharyya Orcid Logo

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Published in: Journal of Business Research
ISSN: 0148-2963
Published: Elsevier BV 2023
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URI: https://cronfa.swan.ac.uk/Record/cronfa67295
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Keywords: Plant-based meat alternatives; Sustainable consumption; Health value; Ecological value; Novelty; fsQCA
College: Faculty of Humanities and Social Sciences
Funders: This research is supported by the Zhejiang Soft Science Programme (Grant No. 2022C35053) funded by the Science Technology Department of Zhejiang Province and the Key Scheme of the Ningbo Soft Science Programme (Grant No. 2021R004) funded by the Ningbo Science and Technology Bureau.
Start Page: 113511