Journal article 42 views
The structure of sustainability marketing research: a bibliometric review and directions for future research
Jishnu Bhattacharyya 
Asia-Pacific Journal of Business Administration, Volume: 15, Issue: 2, Pages: 245 - 286
Swansea University Author:
Jishnu Bhattacharyya
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DOI (Published version): 10.1108/apjba-06-2021-0239
Abstract
The structure of sustainability marketing research: a bibliometric review and directions for future research
| Published in: | Asia-Pacific Journal of Business Administration |
|---|---|
| ISSN: | 1757-4323 |
| Published: |
Emerald
2023
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa67296 |
| Tags: |
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| Keywords: |
Sustainability marketing, Social marketing, Green marketing, Environmental marketing, Sustainability, Literature review, Bibliometrics |
|---|---|
| College: |
Faculty of Humanities and Social Sciences |
| Issue: |
2 |
| Start Page: |
245 |
| End Page: |
286 |