Conference Paper/Proceeding/Abstract 26 views
Is Marketing Getting Greener? A State-of-the-Art Review and Meta-Analysis of Green Consumerism
Jishnu Bhattacharyya 
IIM Indore- NASMEI Summer Marketing Information Systems Conference: Smart Marketing in the Digital Age
Swansea University Author:
Jishnu Bhattacharyya
Abstract
Is Marketing Getting Greener? A State-of-the-Art Review and Meta-Analysis of Green Consumerism
| Published in: | IIM Indore- NASMEI Summer Marketing Information Systems Conference: Smart Marketing in the Digital Age |
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| Published: |
Indore, India
2019
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa67425 |
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| Item Description: |
Paper presentation |
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| College: |
Faculty of Humanities and Social Sciences |