Conference Paper/Proceeding/Abstract 148 views
Is Marketing Getting Greener? A State-of-the-Art Review and Meta-Analysis of Green Consumerism
IIM Indore- NASMEI Summer Marketing Information Systems Conference: Smart Marketing in the Digital Age
Swansea University Author: Jishnu Bhattacharyya
Abstract
Is Marketing Getting Greener? A State-of-the-Art Review and Meta-Analysis of Green Consumerism
Published in: | IIM Indore- NASMEI Summer Marketing Information Systems Conference: Smart Marketing in the Digital Age |
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Published: |
Indore, India
2019
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URI: | https://cronfa.swan.ac.uk/Record/cronfa67425 |
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v2 67425 2024-08-18 Is Marketing Getting Greener? A State-of-the-Art Review and Meta-Analysis of Green Consumerism 2ec4d858ecc8857b7ceac5c14d74cc6d 0000-0002-2691-6629 Jishnu Bhattacharyya Jishnu Bhattacharyya true false 2024-08-18 CBAE Conference Paper/Proceeding/Abstract IIM Indore- NASMEI Summer Marketing Information Systems Conference: Smart Marketing in the Digital Age Indore, India 26 7 2019 2019-07-26 Paper presentation COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University 2024-08-22T12:37:22.3836821 2024-08-18T19:49:19.1477229 Faculty of Humanities and Social Sciences School of Management - Business Management Jishnu Bhattacharyya 0000-0002-2691-6629 1 |
title |
Is Marketing Getting Greener? A State-of-the-Art Review and Meta-Analysis of Green Consumerism |
spellingShingle |
Is Marketing Getting Greener? A State-of-the-Art Review and Meta-Analysis of Green Consumerism Jishnu Bhattacharyya |
title_short |
Is Marketing Getting Greener? A State-of-the-Art Review and Meta-Analysis of Green Consumerism |
title_full |
Is Marketing Getting Greener? A State-of-the-Art Review and Meta-Analysis of Green Consumerism |
title_fullStr |
Is Marketing Getting Greener? A State-of-the-Art Review and Meta-Analysis of Green Consumerism |
title_full_unstemmed |
Is Marketing Getting Greener? A State-of-the-Art Review and Meta-Analysis of Green Consumerism |
title_sort |
Is Marketing Getting Greener? A State-of-the-Art Review and Meta-Analysis of Green Consumerism |
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Jishnu Bhattacharyya |
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Jishnu Bhattacharyya |
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IIM Indore- NASMEI Summer Marketing Information Systems Conference: Smart Marketing in the Digital Age |
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