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Total Integrated Marketing: Breaking the Bounds of the Function
James Mac Hulbert,
Noel Capon,
Nigel Piercy
Swansea University Author: Nigel Piercy
Abstract
Total Integrated Marketing: Breaking the Bounds of the Function
| Published: |
Free Press/Howard Books
2009
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa15849 |
| College: |
Faculty of Humanities and Social Sciences |
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