Book 546 views
Total Integrated Marketing: Breaking the Bounds of the Function
James Mac Hulbert,
Noel Capon,
Nigel Piercy
Swansea University Author: Nigel Piercy
Abstract
Total Integrated Marketing: Breaking the Bounds of the Function
| Published: |
Free Press/Howard Books
2009
|
|---|---|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa15849 |
| first_indexed |
2013-09-26T11:45:17Z |
|---|---|
| last_indexed |
2018-02-09T04:48:01Z |
| id |
cronfa15849 |
| recordtype |
SURis |
| fullrecord |
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| spelling |
2013-09-19T10:14:24.5775237 v2 15849 2013-09-10 Total Integrated Marketing: Breaking the Bounds of the Function df21aa7b844f3fd66857825544318e97 Nigel Piercy Nigel Piercy true false 2013-09-10 Book Free Press/Howard Books 31 12 2009 2009-12-31 COLLEGE NANME COLLEGE CODE Swansea University 2013-09-19T10:14:24.5775237 2013-09-10T09:48:34.4296991 Faculty of Humanities and Social Sciences School of Management - Business Management James Mac Hulbert 1 Noel Capon 2 Nigel Piercy 3 |
| title |
Total Integrated Marketing: Breaking the Bounds of the Function |
| spellingShingle |
Total Integrated Marketing: Breaking the Bounds of the Function Nigel Piercy |
| title_short |
Total Integrated Marketing: Breaking the Bounds of the Function |
| title_full |
Total Integrated Marketing: Breaking the Bounds of the Function |
| title_fullStr |
Total Integrated Marketing: Breaking the Bounds of the Function |
| title_full_unstemmed |
Total Integrated Marketing: Breaking the Bounds of the Function |
| title_sort |
Total Integrated Marketing: Breaking the Bounds of the Function |
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df21aa7b844f3fd66857825544318e97 |
| author_id_fullname_str_mv |
df21aa7b844f3fd66857825544318e97_***_Nigel Piercy |
| author |
Nigel Piercy |
| author2 |
James Mac Hulbert Noel Capon Nigel Piercy |
| format |
Book |
| publishDate |
2009 |
| institution |
Swansea University |
| publisher |
Free Press/Howard Books |
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Faculty of Humanities and Social Sciences |
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|
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facultyofhumanitiesandsocialsciences |
| hierarchy_top_title |
Faculty of Humanities and Social Sciences |
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facultyofhumanitiesandsocialsciences |
| hierarchy_parent_title |
Faculty of Humanities and Social Sciences |
| department_str |
School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management |
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0 |
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| published_date |
2009-12-31T10:48:52Z |
| _version_ |
1850665056039075840 |
| score |
11.08899 |

