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Advertisements on Facebook: Identifying the persuasive elements in the development of positive attitudes in consumers / Mahmud Akhter Shareef; Bhasker Mukerji; Mohammad Abdallah Ali Alryalat; Angela Wright; Yogesh K. Dwivedi
Journal of Retailing and Consumer Services, Volume: 43, Pages: 258 - 268
Swansea University Author: Dwivedi, Yogesh
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Advertisements on Facebook: Identifying the persuasive elements in the development of positive attitudes in consumers
|Published in:||Journal of Retailing and Consumer Services|
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School of Management