No Cover Image

Journal article 623 views 504 downloads

Advertisements on Facebook: Identifying the persuasive elements in the development of positive attitudes in consumers

Mahmud Akhter Shareef, Bhasker Mukerji, Mohammad Abdallah Ali Alryalat, Angela Wright, Yogesh Dwivedi Orcid Logo

Journal of Retailing and Consumer Services, Volume: 43, Pages: 258 - 268

Swansea University Author: Yogesh Dwivedi Orcid Logo

Published in: Journal of Retailing and Consumer Services
ISSN: 09696989
Published: 2018
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa39537
Tags: Add Tag
No Tags, Be the first to tag this record!
Start Page: 258
End Page: 268