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Advertisements on Facebook: Identifying the persuasive elements in the development of positive attitudes in consumers / Mahmud Akhter Shareef, Bhasker Mukerji, Mohammad Abdallah Ali Alryalat, Angela Wright, Yogesh Dwivedi

Journal of Retailing and Consumer Services, Volume: 43, Pages: 258 - 268

Swansea University Author: Yogesh Dwivedi

Published in: Journal of Retailing and Consumer Services
ISSN: 09696989
Published: 2018
Online Access: Check full text

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Start Page: 258
End Page: 268