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Advertisements on Facebook: Identifying the persuasive elements in the development of positive attitudes in consumers / Mahmud Akhter Shareef; Bhasker Mukerji; Mohammad Abdallah Ali Alryalat; Angela Wright; Yogesh K. Dwivedi

Journal of Retailing and Consumer Services, Volume: 43, Pages: 258 - 268

Swansea University Author: Dwivedi, Yogesh

Published in: Journal of Retailing and Consumer Services
ISSN: 09696989
Published: 2018
Online Access: Check full text

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College: School of Management
Start Page: 258
End Page: 268