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Journal article 698 views 589 downloads

Advertisements on Facebook: Identifying the persuasive elements in the development of positive attitudes in consumers

Mahmud Akhter Shareef, Bhasker Mukerji, Mohammad Abdallah Ali Alryalat, Angela Wright, Yogesh Dwivedi Orcid Logo

Journal of Retailing and Consumer Services, Volume: 43, Pages: 258 - 268

Swansea University Author: Yogesh Dwivedi Orcid Logo

Published in: Journal of Retailing and Consumer Services
ISSN: 0969-6989
Published: Elsevier BV 2018
Online Access: Check full text

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Keywords: Advertisement; Facebook; Facebook marketing; Consumer attitude; Behavioural attitude; Social network advertisement
College: Faculty of Humanities and Social Sciences
Start Page: 258
End Page: 268