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Journal article 1154 views 841 downloads

Advertisements on Facebook: Identifying the persuasive elements in the development of positive attitudes in consumers

Mahmud Akhter Shareef, Bhasker Mukerji, Mohammad Abdallah Ali Alryalat, Angela Wright, Yogesh Dwivedi Orcid Logo

Journal of Retailing and Consumer Services, Volume: 43, Pages: 258 - 268

Swansea University Author: Yogesh Dwivedi Orcid Logo

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DOI (Published version): 10.1016/j.jretconser.2018.04.006

Published in: Journal of Retailing and Consumer Services
ISSN: 0969-6989
Published: Elsevier BV 2018
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URI: https://cronfa.swan.ac.uk/Record/cronfa39537
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first_indexed 2018-04-22T04:39:25Z
last_indexed 2023-01-11T14:15:42Z
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spelling 2022-10-26T12:46:29.2397476 v2 39537 2018-04-21 Advertisements on Facebook: Identifying the persuasive elements in the development of positive attitudes in consumers d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 2018-04-21 BBU Journal Article Journal of Retailing and Consumer Services 43 258 268 Elsevier BV 0969-6989 Advertisement; Facebook; Facebook marketing; Consumer attitude; Behavioural attitude; Social network advertisement 1 7 2018 2018-07-01 10.1016/j.jretconser.2018.04.006 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2022-10-26T12:46:29.2397476 2018-04-21T20:27:57.8032244 Faculty of Humanities and Social Sciences School of Management - Business Management Mahmud Akhter Shareef 1 Bhasker Mukerji 2 Mohammad Abdallah Ali Alryalat 3 Angela Wright 4 Yogesh Dwivedi 0000-0002-5547-9990 5 0039537-21042018203152.pdf MainpaperFinal.pdf 2018-04-21T20:31:52.9130000 Output 422335 application/pdf Accepted Manuscript true 2019-04-21T00:00:00.0000000 12 month embargo. CC-BY-NC-ND. true eng
title Advertisements on Facebook: Identifying the persuasive elements in the development of positive attitudes in consumers
spellingShingle Advertisements on Facebook: Identifying the persuasive elements in the development of positive attitudes in consumers
Yogesh Dwivedi
title_short Advertisements on Facebook: Identifying the persuasive elements in the development of positive attitudes in consumers
title_full Advertisements on Facebook: Identifying the persuasive elements in the development of positive attitudes in consumers
title_fullStr Advertisements on Facebook: Identifying the persuasive elements in the development of positive attitudes in consumers
title_full_unstemmed Advertisements on Facebook: Identifying the persuasive elements in the development of positive attitudes in consumers
title_sort Advertisements on Facebook: Identifying the persuasive elements in the development of positive attitudes in consumers
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Mahmud Akhter Shareef
Bhasker Mukerji
Mohammad Abdallah Ali Alryalat
Angela Wright
Yogesh Dwivedi
format Journal article
container_title Journal of Retailing and Consumer Services
container_volume 43
container_start_page 258
publishDate 2018
institution Swansea University
issn 0969-6989
doi_str_mv 10.1016/j.jretconser.2018.04.006
publisher Elsevier BV
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
published_date 2018-07-01T03:50:13Z
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score 11.035634

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