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Enhanced Entrepreneurial Learning through Visual Experiential Learning

Paul Jones Orcid Logo, Robert Newbery, Philip Underwood

Entrepreneurship Education (Contemporary Issues in Entrepreneurship Research), Volume: 7, Pages: 197 - 211

Swansea University Author: Paul Jones Orcid Logo

Abstract

This study considers the impact of an experiential visual-based learning pedagogy on students undertaking a business start-up module. The current undergraduate student is different with a dependency culture on a range of electronic media (e.g. mobile phone, laptop, tablets) underpinning their existe...

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Published in: Entrepreneurship Education (Contemporary Issues in Entrepreneurship Research)
ISBN: 978-1-78714-281-7 978-1-78714-280-0
Published: Emerald Publishing Ltd 2017
Online Access: https://www.emeraldinsight.com/doi/abs/10.1108/S2040-724620170000007013
URI: https://cronfa.swan.ac.uk/Record/cronfa44940
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Abstract: This study considers the impact of an experiential visual-based learning pedagogy on students undertaking a business start-up module. The current undergraduate student is different with a dependency culture on a range of electronic media (e.g. mobile phone, laptop, tablets) underpinning their existence. The term ‘digitally demanding’ has been coined to describe such individuals. Such individuals think and act in a different way expecting immediate personal solutions to problems they encounter. Thus, there is a need to challenge their mindsets and thought processes to think in a creative and innovative manner to identify appropriate decisions. Educational pedagogy requires a significant mind shift to create enterprising and creative individuals for the modern organisation. The focus of this study is upon enabling students to develop a valid and robust business idea through use of visual learning methods that is described here as ‘rapid entrepreneurial action’.
Keywords: Entrepreneurial Education; Learning, Visual; Entrepreneurial learning
College: Faculty of Humanities and Social Sciences
Start Page: 197
End Page: 211

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