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Enhanced Entrepreneurial Learning through Visual Experiential Learning

Paul Jones Orcid Logo, Robert Newbery, Philip Underwood

Entrepreneurship Education (Contemporary Issues in Entrepreneurship Research), Volume: 7, Pages: 197 - 211

Swansea University Author: Paul Jones Orcid Logo

Abstract

This study considers the impact of an experiential visual-based learning pedagogy on students undertaking a business start-up module. The current undergraduate student is different with a dependency culture on a range of electronic media (e.g. mobile phone, laptop, tablets) underpinning their existe...

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Published in: Entrepreneurship Education (Contemporary Issues in Entrepreneurship Research)
ISBN: 978-1-78714-281-7 978-1-78714-280-0
Published: Emerald Publishing Ltd 2017
Online Access: https://www.emeraldinsight.com/doi/abs/10.1108/S2040-724620170000007013
URI: https://cronfa.swan.ac.uk/Record/cronfa44940
first_indexed 2018-10-18T13:20:31Z
last_indexed 2018-10-18T13:20:31Z
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recordtype SURis
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spelling 2018-10-18T08:45:39.5711391 v2 44940 2018-10-18 Enhanced Entrepreneurial Learning through Visual Experiential Learning 21e2660aaa102fe36fc981880dd9e082 0000-0003-0417-9143 Paul Jones Paul Jones true false 2018-10-18 CBAE This study considers the impact of an experiential visual-based learning pedagogy on students undertaking a business start-up module. The current undergraduate student is different with a dependency culture on a range of electronic media (e.g. mobile phone, laptop, tablets) underpinning their existence. The term ‘digitally demanding’ has been coined to describe such individuals. Such individuals think and act in a different way expecting immediate personal solutions to problems they encounter. Thus, there is a need to challenge their mindsets and thought processes to think in a creative and innovative manner to identify appropriate decisions. Educational pedagogy requires a significant mind shift to create enterprising and creative individuals for the modern organisation. The focus of this study is upon enabling students to develop a valid and robust business idea through use of visual learning methods that is described here as ‘rapid entrepreneurial action’. Book chapter Entrepreneurship Education (Contemporary Issues in Entrepreneurship Research) 7 197 211 Emerald Publishing Ltd 978-1-78714-281-7 978-1-78714-280-0 Entrepreneurial Education; Learning, Visual; Entrepreneurial learning 31 12 2017 2017-12-31 https://www.emeraldinsight.com/doi/abs/10.1108/S2040-724620170000007013 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University 2018-10-18T08:45:39.5711391 2018-10-18T08:43:21.7734199 Faculty of Humanities and Social Sciences School of Management - Business Management Paul Jones 0000-0003-0417-9143 1 Robert Newbery 2 Philip Underwood 3
title Enhanced Entrepreneurial Learning through Visual Experiential Learning
spellingShingle Enhanced Entrepreneurial Learning through Visual Experiential Learning
Paul Jones
title_short Enhanced Entrepreneurial Learning through Visual Experiential Learning
title_full Enhanced Entrepreneurial Learning through Visual Experiential Learning
title_fullStr Enhanced Entrepreneurial Learning through Visual Experiential Learning
title_full_unstemmed Enhanced Entrepreneurial Learning through Visual Experiential Learning
title_sort Enhanced Entrepreneurial Learning through Visual Experiential Learning
author_id_str_mv 21e2660aaa102fe36fc981880dd9e082
author_id_fullname_str_mv 21e2660aaa102fe36fc981880dd9e082_***_Paul Jones
author Paul Jones
author2 Paul Jones
Robert Newbery
Philip Underwood
format Book chapter
container_title Entrepreneurship Education (Contemporary Issues in Entrepreneurship Research)
container_volume 7
container_start_page 197
publishDate 2017
institution Swansea University
isbn 978-1-78714-281-7
978-1-78714-280-0
publisher Emerald Publishing Ltd
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
url https://www.emeraldinsight.com/doi/abs/10.1108/S2040-724620170000007013
document_store_str 0
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description This study considers the impact of an experiential visual-based learning pedagogy on students undertaking a business start-up module. The current undergraduate student is different with a dependency culture on a range of electronic media (e.g. mobile phone, laptop, tablets) underpinning their existence. The term ‘digitally demanding’ has been coined to describe such individuals. Such individuals think and act in a different way expecting immediate personal solutions to problems they encounter. Thus, there is a need to challenge their mindsets and thought processes to think in a creative and innovative manner to identify appropriate decisions. Educational pedagogy requires a significant mind shift to create enterprising and creative individuals for the modern organisation. The focus of this study is upon enabling students to develop a valid and robust business idea through use of visual learning methods that is described here as ‘rapid entrepreneurial action’.
published_date 2017-12-31T05:41:10Z
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