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Reconceptualizing Integration Quality Dynamics for Omnichannel Marketing
Tasnim M. Taufique Hossain,
Shahriar Akter,
Uraiporn Kattiyapornpong,
Yogesh Dwivedi
Industrial Marketing Management, Volume: 87, Pages: 225 - 241
Swansea University Author: Yogesh Dwivedi
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DOI (Published version): 10.1016/j.indmarman.2019.12.006
Abstract
Reconceptualizing Integration Quality Dynamics for Omnichannel Marketing
| Published in: | Industrial Marketing Management |
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| ISSN: | 0019-8501 |
| Published: |
Elsevier BV
2020
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa53061 |
| Keywords: |
Service quality; Integration quality; Cross-buying intention; Omnichannel marketing; PLS hierarchical model |
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| College: |
Faculty of Humanities and Social Sciences |
| Start Page: |
225 |
| End Page: |
241 |