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Reconceptualizing Integration Quality Dynamics for Omnichannel Marketing

Tasnim M. Taufique Hossain, Shahriar Akter, Uraiporn Kattiyapornpong, Yogesh Dwivedi Orcid Logo

Industrial Marketing Management, Volume: 87, Pages: 225 - 241

Swansea University Author: Yogesh Dwivedi Orcid Logo

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Published in: Industrial Marketing Management
ISSN: 0019-8501
Published: Elsevier BV 2020
Online Access: Check full text

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Keywords: Service quality; Integration quality; Cross-buying intention; Omnichannel marketing; PLS hierarchical model
College: Faculty of Humanities and Social Sciences
Start Page: 225
End Page: 241